Jorge Masvidal tiring of MMA trash talk culture
Jorge Masvidal and Darren Till are master trash talkers but kept it pretty civil ahead their fight Saturday night at UFC London: “I could talk if I wanted to, but what am I going to say? ‘Oh, you’re a punk,’ and then he calls my mom names? It’s f@$%ing childish. I get it – the 17-year-olds are f@$%ing eating this $#!@ up, and maybe a little bit older than that – maybe some people never got out of high school. But if it’s not like a genuine dislike between two people, and it’s not creative, either, where it’s just that annoying $#!@-talk – ‘You’re an idiot.’ ‘Well, you’re stupid.’ – it’s f@$%ing so stupid, man.” h/t MMAjunkie
Conor's online fashion retailer takes on site traffic
August McGregor is not letting operations get pinned down by insufficient e-commerce infrastructure. The collaboration between custom suit designer David August and McGregor is an upscale men’s fashion brand that also acts as a vertical online retailer. Launched at the end of 2018, August McGregor needed a reliable online platform that could support sales and deliver a satisfying and reliable customer experience, even with the significant growth expected as a result of McGregor’s high public profile. August McGregor follows a marketing strategy of releasing an entire capsule wardrobe as a “drop.” As a result, collections often sell out within 48 hours of being made available on the company’s e-commerce site. August McGregor decided to leverage technology from e-commerce platform BigCommerce. Using a combination of out-of-the-box BigCommerce features and basic customization, August McGregor launched its e-commerce site in three weeks, and offers alternate checkout methods through PayPal, Apple Pay and Amazon Pay to better accommodate the mobile-first customer base, and the use of global shipping solution EasyShip enables fulfillment of international transactions. h/t ChainStorage
Ferguson reportedly exhibiting unbalanced behavior, not violence
When Tony Ferguson's wife filed a restraining order after multiple police visits to their home and a hearing was scheduled for 4/5, many fans assumed that violence against her had happened. However, the truth is there hasn't been any, and the fighter has not been arrested. Rather, he's apparently suffering mentally unbalanced episodes, including changing the locks on the doors, throwing "holy water" on family members, tearing apart a fireplace, believing there was a computer chip in his leg, and that someone was inside the walls. The fighter reportedly has refused to see a doctor. h/t MMAjunkie
Please let this happen
A proposed sports arena in Dagestan is designed to mimic the shape of the papakha, Dagestan’s national headdress; the 7,000 seat building was explicitly inspired by UFC lightweight champion Khabib Nurmagomedov, and will likely include gyms, training facilities, a hotel, and a museum that showcases Dagestani athletes. The architects behind the project are currently seeking out the necessary approval and funding to ensure that this project moves forward.” h/t BE • Watch video proposal
Pancrase to send fighters to compete in ONE Championship
ONE Championship just announced that it will be an exclusive partner of Japanese martial arts organization Pancrase. Following a similar partnership announced in January with Shooto, this arrangement will see ONE Championship work together with Pancrase to provide Pancrase athletes the opportunity to showcase their martial arts talents and further develop their skills on a global platform. h/t MyMMANews
Cejudo appears prepared to make his mark by moving up
Brave 22 streams LIVE Friday at 6:00 p.m. on Fite.tv
Brave 22: Storm of Warriors marks the first time the biggest MMA promotion in the Middle East lands in the Philippines. The groundbreaking show will be headlined by Stephen Loman's third title defense, vs. Elias Boudegzdame, while and the co-main event will be a lightweight fight between fan-delighting strikers Ireland's Cian Cowley and New Zealand's John Brewin. To order go to fite.tv/watch/brave-22-storm-of-warriors/2oigt/?fbclid=IwAR3qdEDJak3Fh_pgd9pyo9LNlydNx2MzOedsPp5x-znAEFHByCvw2w9nguk
Strawweight women to headline Combate event on 4/26 live on DAZN
5-0 strawweight Melissa Martinez of Mexico City vs. Chicago’s Caroline Gallardo will headline Combate Americas’ return to Southern California on April 26 at USC’s Galen Center. Named Touted 'Reinas del Combate' (Queens of Combat), the card will also showcase Las Vegas’ Kyra Batara vs. Puerto Rico’s Angela Magana, also at strawweight. The event will stream live on DAZN. h/t LA Times
Proper No. Twelve debuts in Australia
Conor McGregor launched Proper No. Twelve Irish whiskey in Ireland and the US in September; it experienced “record-breaking demand and sales” in its first six months on the market. The move into the Australian market comes just weeks after the product made its debut in the UK according to Notorous: “Landing in Australia before St Paddy’s Day was my goal given the many thousands of requests we have had there since our Ireland, US and UK launches. As of today, we have shipped close to 200,000 nine-litre cases from the distillery, an incredible level but only the beginning for me and my Proper team!” h/t The Spirit Business
The Last Stylebender: I won't feel any different when I win the belt
Israel Adesanya fights Kelvin Gastelum for the interim middleweight title at UFC 236, and with a win will face middleweight title holder Robert Whittaker, who he recently offered to words to: "He thinks I’m not as good as I think I am, I’ll show him I’m greater than I think I am. So, they all can talk, they all have something to say until they’re in front of me, and they get chin checked. ... Dana puts the belt around your waist, and that moment will be cool. But I won’t feel any different. Rashad Evans said it best. He said, after he won the belt at UFC 92 against Forrest Griffin, after he won the belt he expected to feel different, but he never did. And I already kind of know that about myself. Like, it’s not gonna be any different.” h/t MMA Fighting • Listen to Submission Radio
Combative sports regulations update in Grande Prairie, Alberta
In addition to State, Tribal, and Municipal athletic commissions, in Canada there are Municipal ACs, and improvements are underway in Grande Prairie, Alberta. In part, the amendment would remove the requirement to show a negative result for Hepatitis B surface antigen. Coun. Kevin O’Toole, who chairs the Grande Prairie Combative Sports Commission, said this requirement is redundant and already dealt with elsewhere. In addition, it would extend the dilated ophthalmologic (eye) examination requirement to 180 days from the current 90 days. The amendment also adjusts the fee for judges for both professional and amateur bouts in order to better reflect provincial rates. h/t Daily Herald Tribune
Molly McCann predicts Priscila Cachoeira fight on Saturday: Blood
Meatball: “She was unbeaten before she got to the UFC, I had a really $#!@ decision that went against me in Brazil, but then I lost my [UFC] debut and she lost her debut. It’s two strikers that finish people and we’ve both got done by chokes. It’s really fair f@$%ing fight. ... We all know that I’m there to punch heads in. If she didn’t come for me, I’d be shocked because she’s got a gas tank that can’t match mine. I know going into the second and third rounds, I could get 10-8s by putting my pace on her and getting in and out. ... I saw someone on YouTube doing a breakdown of it. [The person] said, ‘This is a potential fight of the night candidate. You’ve got two girls whose careers are riding on this fight.’ This is the life-changing one. This is the one where you want a finish. It’s going to be a bloodbath, I think." h/t MMA Fighting • Listen to Euro Bash podcast 920:25 mark)
Usman updates on surgery outcome
Darren Till: Askren has to fight, not tweet his way up
Ben Askren will be on hand in London to call out the winner of Darren Till vs. Jorge Masvidal at UFC on ESPN+ 5 on Sat, but with a win, Till may not play: “He can call out, but he’s gotta work his way up the ranks as well. It all depends on who I want to fight next — not him. He only has one fight in the UFC. He needs to work his way up. ... I don’t give a f@$% [about the taunting on Twitter. It’s not personal to me. It’s all business. So, my attention is on the welterweight gold. He gets a bit of attention like any welterweight gets attention. Obviously, Masvidal gets the most attention. It’s just business as usual.” h/t MMA Fighting
Justin Willis: Curtis Blaydes is not the nail, he's boring, I'm the nail
“I’m a complete martial artist and I’m becoming more and more complete every single day. ... Brock Lesnar didn’t want to strike with Mark Hunt and took him down. Curtis Blaydes took [Hunt] down. To me that’s cowardice. We’re in game where this is kill or be killed. I want to go out there to kill everybody. I knew in my heart of hearts I was a better striker [than Hunt]. Just like with Curtis Blaydes, I know I’m the better wrestler. That’s not a pride thing. That’s where I put in years and years of hard work being the nail. With Cain and DC I was the sparring partner, literally the only one that stuck around for years until I learned how to become the hammer. My question is: I haven’t seen in any fights where [Blaydes] answers correctly the moment where he became the nail. He automatically went to what he was comfortable with, and that’s his wrestling. I am utterly comfortable there.” Willis fights Blayes at UFC on ESPN+ 6 on 3/23 h/t MMAjunki.
Bubba Jenkins' Brave 22 prediction means big changes if he's wrong
Bubba Jenkins took the Brave featherweight world championship from Elias Boudegzdame in Abu Dhabi on 9/21, and Boudegzdame has now dropped to bantamweight to challenge champion Stephen Loman at Brave 22 on Friday night. "I have so much respect for Loman. He's very comfortable in this weight class, he's very comfortable as the champion. I don't see Elias beating Stephen in Loman's own home country and in his own weight class. I want Stephen Loman to win. I think he will win. But if Elias somehow beats Loman, then 'Bubba J' is going to have two Brave belts. If Elias wins, I'll drop down to Bantamweight to challenge him and become Brave's first champ-champ."
UFC boss says Tony Ferguson return delayed by 'personal issues'
Dana White on Twitter: "Tony is dealing with a lot of personal issues right now and can't fight. Hopefully things turn around for him and he can get back in there." Despite the ubiquity of the social network exposing everyone's personal life, personal lives should remain personal, yours and Ferguson's, and as White said, hopefully it works out right for him.