Felice Herrig, recent addition to the Invicta FC roster, is not shy about using her sexiness to promote herself and women's MMA. She recently spoke about sexiness in fighting and in the women's MMA scene:
Brian Hemminger (MMAmania.com): I know you have no problem promoting the sexy side of female fighting, but is there a downside to that? I remember a bit over a month ago at the UFC Fan Expo, there was a guy taking video of you bending over signing autographs for like five minutes.
Felice Herrig: (laughs) There's a downside of course. I think the biggest downside is is when people think that's all I am or all I care about. I'm not just a fighter. I'm not just a girl, a daughter or a sister. You can't just be labeled or categorized as one thing. That's not all I'm about. I've always wanted to be a star. It's not even the sexy side, I'm a girl. I love playing dress-up and what girls don't? I like feeling beautiful and every girl wants to feel beautiful for who they are.
I play up the sexy side, but I'm not playing. I'm being me. I'm not doing anything I'm uncomfortable with. A lot of people think that's what I'm all about and that I don't care about my fighting, that I spend more time promoting myself than training. There's only so much time in the day. I'm more dedicated than any other woman I've met and most of the guys. At the same time, fighting is a business. I'm promoting my brand. With women athletes, you get a lot more opportunities. It's more intriguing to the general public if the see a woman that wouldn't strike you as a fighter.
There's so many women that I see in MMA that are beautiful and I love that you can see them as a women outside the spot and you wouldn't even know they were a fighter, but when they step into the cage, another side comes out for them and they just start destroying. I love it. The only downside I see is people labeling you, saying you're disrespecting the sport or that you're not taking it serious. I think it's harder to walk that line of being a woman, promoting that sexy side, but also being on top of your game.