Chuck Liddell was one of the most feared strikers in the UFC during his prime and fought with a mostly finish or be finished attitude. Now retired, Liddell is a senior VP at Zuffa and has solid advice for the current crop of fighters who seem to be content with just winning:
“I’d really have to talk to the guys to see if that’s really what they’re doing” he says. “I see it like guys are trying a lot more to just get their win so they can get their next fight. When we were doing it, it was a lot more about just going out and fighting. I hate hearing in a UFC corner ‘you won the first four rounds, just stay away from him this round.’”
That approach, he says, makes sense from a coaching standpoint, but isn’t really the kind of fight he wants to see.
“The guy doesn’t have a knockout punch, hasn’t taken you down the whole fight, why do you have to go be afraid of him?” Liddell said. “Go out and win! Make it exciting, go knock him out, finish the fight.”