Although the UFC’s seven-year deal with Fox is still in its infancy, the effects of the deal are beginning to trickle through the MMA world.
The MMA Corner has learned from sources close to the situation that the latest impact is that guns and ammunition sponsors, such as The Gun Store and Ammotogo.com, have been banned from events that take place on the Fox family of networks. It will go into effect on Jan. 23.
Fighters competing at events that air on Fox, FX or Fuel TV will have to find other sponsors for their bouts.
The first such event takes place this Friday, Jan. 20, in Nashville, Tenn., marking the inaugural event on the FX network.
Even at UFC 142, in the preliminary bouts, guns and ammunition sponsors were noticeably absent from both fighter banners and shorts.
At this point in time the ban does not appear to affect pay-per-view main card fighters, but any fighters taking part in Fox-broadcast preliminary card fights will be impacted as they shift from Facebook to Fuel TV in 2012.