UnderGround Forums Rousey signs as brand ambassador for Xyience

4/23/13 10:00 PM
12/3/08
Posts: 11853

Rousey signs as brand ambassador for Xyience

 

Ronda Rousey has made a lot in roads for women's MMA. She was the first women athlete signed by the UFC, the first every women's UFC Bantamweight Champion and one of the first two women to every compete inside the UFC's Octagon. Today, Xyience announced that would also be the first women to be a brand ambassador for their company:

XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women's bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the superior tasting, sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy + beverage lines, Rousey will appear in advertising, on point-of-purchase materials and on the brand's website. She will also make appearances at beverage trade and consumer events.

"Ronda's excellence in athletic performance is only part of what makes her a huge inspiration to athletes and fans," explains John Lennon, XYIENCE's president. "She is a fearless agent of change within MMA, whose passion for her sport and dedication to achieving her goals embodies the spirit of our brand's philosophy: Power to Win. We are proud to be associated with such a talented and articulate athlete."

read entire article...

 
4/23/13 10:13 PM
1/4/10
Posts: 10713
This is great for WMMA bigger sponsors means bigger payday for the ladies

WAR ROWDY!!! Phone Post
4/23/13 10:16 PM
1/24/03
Posts: 11208
how is xyience even still alive

I remember 4 yrs ago seeing you could buy 10 drinks for 2$ at big lots
4/23/13 10:18 PM
11/24/10
Posts: 13666
Xyience is to Zuffa what Wolf Cola is to Frank Reynolds of Paddy's Pub. Phone Post
4/23/13 10:18 PM
9/12/10
Posts: 524
Malachy Friedman - how is xyience even still alive

I remember 4 yrs ago seeing you could buy 10 drinks for 2$ at big lots
Filed bankruptcy, restructured, stopped supplement line. Phone Post 3.0
4/23/13 10:21 PM
8/18/11
Posts: 2073
Did you say Ronda Rousey? This is ground-breaking! Phone Post 3.0
4/23/13 10:24 PM
6/20/11
Posts: 5181

I thought they were bankrupted? 

 

4/23/13 10:33 PM
4/11/10
Posts: 4592
MakeMeBleed - This is great for WMMA bigger sponsors means bigger payday for the ladies

WAR ROWDY!!! Phone Post
I'm ashamed of you. Phone Post 3.0
4/23/13 10:34 PM
1/16/12
Posts: 7113
Best Crack Drinks on the Market... Just grabbed sum cherry lime and CranRazz today... Will be sipping the delicious Wake-up water at O'dark thirty on the way to the Lake! Phone Post 3.0
4/23/13 10:40 PM
1/1/01
Posts: 7663
Are people still drinking that lizard spit? Phone Post
4/23/13 10:43 PM
1/6/08
Posts: 2199
TopGrinder - This is way to pay her the big bucks without it being on her contract. Xycience is structured to lose money as a tax write off for zuffa Phone Post 3.0
Wow your completely right Phone Post
4/23/13 10:54 PM
1/16/12
Posts: 7115
98lbweakling - Are people still drinking that lizard spit? Phone Post
It's the Nectar of the Gods!! Phone Post 3.0
4/24/13 12:29 AM
3/5/11
Posts: 57
From what I understand Zuffa took over control of Xyience when they couldn't pay their advertising debt to the UFC.
4/24/13 12:35 AM
9/3/12
Posts: 2857
I hope she does a "try fitting into a pair of these" commercial... Phone Post 3.0
4/24/13 12:36 AM
9/3/12
Posts: 2858
crwhitlock - From what I understand Zuffa took over control of Xyience when they couldn't pay their advertising debt to the UFC.
source or STFU Phone Post 3.0
4/24/13 12:36 AM
10/27/03
Posts: 9596
LastRowCarl - 
TopGrinder - This is way to pay her the big bucks without it being on her contract. Xycience is structured to lose money as a tax write off for zuffa Phone Post 3.0
Wow your completely right Phone Post


But why even bother. Dana publically brags about backstage unlisted bonuses as forming a huge part of a fighters paycheque.
4/24/13 2:58 AM
6/5/05
Posts: 31295
Shocking Phone Post
4/24/13 3:02 AM
3/21/02
Posts: 21543

The photographer is a cock faggot.

I think at least a hint of cameltoe is to be expected in a shot like that. :(

4/24/13 9:02 AM
1/6/10
Posts: 4944
fishyfish - 

wasn't Xyience a fake company, allowing Zuffa to use them as imaginary  investors or something, for something shady ?  did they become real at some point ?


That's not quite how it works, but yeah, there was a fiscal anomaly or 'situation' that forced Xyience into chapter 11. 

4/24/13 9:05 AM
9/6/06
Posts: 8844
Glad to see that they signed such an intelligent, well spoken, young lady, to represent them. Phone Post
4/24/13 9:06 AM
8/6/08
Posts: 24414
Letibleu -
fishyfish - 

wasn't Xyience a fake company, allowing Zuffa to use them as imaginary  investors or something, for something shady ?  did they become real at some point ?


That's not quite how it works, but yeah, there was a fiscal anomaly or 'situation' that forced Xyience into chapter 11. 

Since when does failing to make money = a fiscal anomaly. Phone Post 3.0
4/24/13 10:30 AM
10/27/03
Posts: 9601
Anderson's BBC in my Goku - 
Letibleu -
fishyfish - 

wasn't Xyience a fake company, allowing Zuffa to use them as imaginary  investors or something, for something shady ?  did they become real at some point ?


That's not quite how it works, but yeah, there was a fiscal anomaly or 'situation' that forced Xyience into chapter 11. 

Since when does failing to make money = a fiscal anomaly. Phone Post 3.0


Since it makes me feel better about my life and career?
4/24/13 10:32 AM
2/19/13
Posts: 71
Whatever Xyience is, their energy drinks taste sooooo good!!! Phone Post 3.0
4/24/13 6:09 PM
5/19/07
Posts: 1060
Chuck Liddell, who has an accounting degree, started up the whole Xyience scam corporation.

Anybody still have the very first Xyience commercial with Chuck in it? Quality wise it was like those old local access television shows shot on a Sears VHS camera.
4/24/13 6:23 PM
7/17/07
Posts: 432
I wonder if this means they're having a hard time finding legitimate, large sponsors for her. Maybe they think this will get the ball rolling with other companies that don't understand the Zuffa/Xyience relationship.