Kneeblock - A few years ago when Zuffa announced they were going global and then got the infusion of oil money from Abu Dhabi I knew the UFC would last a long time.
The organization has no real motivation to change its pay structure as long as it can replicate its model in developing markets. With the reality show theme and now a digital platform, the brand can be easily exported.
The one thing I can see killing off the UFC is if virtual reality takes off. Then the target demographic will just get into gaming too hard core too care about anything real.
While you is my boy you are talking crazy (well, I leave out the virtual reality thing cause that was REALLY crazy...)
The UFC #'s are fucking plummetting. They are heading DOWN in a big way with no end in sight. Unfortunately for the fans, it is such a cash cow for the Fertitta's personally that they probably won't sell because it is just a wash, rinse and repeat money printing machine for them. So there is no pressing need for them to abandon ship even though they are struggling to keep at the same revenue numbers they had in 2010 even though their revs should have tripled in size since then with the FOX deal and all the mainstream attention.
Until someone comes along and starts to get close to their numbers they won't see a bad margin, even with the expense of international expansion, so they will plug along making a mess out of MMA for years to come......