Joe Pietaro

"MuscleSport Mag - Hands on coverage of bodybuilding, sports and fitness"
Member Since: Jan 12, 2010
Job: Owner & President, MuscleSport, LLC
Location: New York

Being a sportswriter is the proverbial 'dream job' for me. After working in the industry for a few years, I decided to start my own entity, which became the MuscleSport Mag website in June of 2008. Since I was into sports and bodybuilding, I figured the best way to cover both at the same time in the same place was an unprecedented project. 

In a short period of time, it has grown from just a website to an online magazine (with a page flipper viewer), MuscleSport Radio and MuscleSport TV, web-based programming that has broken ground. 

On the June 30, 2009 episode, 8-time Mr. Olympia Ronnie Coleman first broke the news in a live interview with us that he was making a comeback in 2010. Then our pilot episode of MSTV became an instant success with an interview of underground MMA fighter Christian Darrow. 

Most - if not all - of the mainstream sports media has chosen to ignore MMA and pretend that it doesn't exist. I feel that is not only a pussy attitude, but is unrealistic and not a smart financial decision. This sport is growing into the biggest and most popular one in the world and MSM vows to cover all aspects of it. UFC, StrikeForce, the many smaller organizations and of course the underground.  

Now we are going to branch out into a print publication to accompany the online version. I like to look at it as if we were a 'five-tool player' with our multi-media outlet. 

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