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Kevin Iole: UFC 157 over 400K PPV buys

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2/26/13 4:23 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Cyril Jeff 126 Member Since: 12/29/09 Posts: 11417 twitter = @theCyrildotcom	eagleswhat1 - Cyril Jeff - eagleswhat1 - Cyril Jeff - eagleswhat1 - Iole is an idiot...there were 400k pre orders the morning of.....800k easy so if I'm right I get a blue name for a year???? sure, if UFC did 800K PPVs, I will buy you a blue-name (1yr), if it did less than 800K, you get a 1yr SN change, deal? make it 725k and you have a deal DONE. You have ignored this user.

2/26/13 4:28 PM

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Cyril Jeff 126 The total sum of your votes up and votes down

Member Since: 12/29/09
Posts: 11418
twitter = @theCyrildotcom

Cyril Jeff -
eagleswhat1 -
Cyril Jeff -
eagleswhat1 -
Cyril Jeff -
eagleswhat1 - Iole is an idiot...there were 400k pre orders the morning of.....800k easy

so if I'm right I get a blue name for a year????

sure, if UFC did 800K PPVs, I will buy you a blue-name (1yr), if it did less than 800K, you get a 1yr SN change, deal?

make it 725k and you have a deal

DONE.

ruh-roh, from Meltzer:

"A variety of other sources also indicated very early numbers indicated UFC 157 topping 400,000 buys, perhaps significantly. There was also some conjecture that strong word-of-mouth from the show could significantly increase the number with late buys."

http://www.mmafighting.com/2013/2/26/4032094/early-ufc-157-pay-per-view-numbers-women-fight-card-mma-news

that's a lot of ground to make up, fren

2/26/13 4:31 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
slamming 7 Member Since: 5/28/08 Posts: 10484	LOL at thinking it did 725k. Yeah ok buddy! You have ignored this user.

2/26/13 4:42 PM

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MMA Architect

Member Since: 1/26/13
Posts: 180

part_time_lurker -
MMA Architect - I'm glad the numbers are good, and hope it's indicative of the interest in Rousey and women in the UFC, in general.

But... isn't it possible that this event would have sold half those numbers without someone like Hendo, coming off a fight of the year followed by a long layout during which time he was marketed to fight for the belt, fighting a Forbes belt holder in Machida?

If the co-main would have been Bader v Gustafson, for example, is it possible this event would have sole 250k instead?

...just throwing that out there for some feedback.

I watched it with a bunch of casuals and they kept calling it the PPV with the two chicks fighting...

interesting, thanks Phone Post

2/26/13 4:46 PM

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HOLLYWOOD-MO

Member Since: 5/30/03
Posts: 33791

New Leaf 1.0 -
whoabro -
hendofanforlife -
ShakeR_ - Yes, 8% of GR is incredibly high, and I can almost guarantee you she did not make that.

When you're talking revenue before expenses, anything over 4% is nuts.

To put some perspective on it: Amazon has a 0.6% operating margin. This means that for every $100 in sales, $0.60 is profit. This is an extreme example and I'm sure UFC runs at much higher margins, but don't be foolish enough to think that it's 40 or even 30%.

So you're comparing profits in a publicly traded online retail to a privately held ppv sport? Lol. Tard. See folks, this is what happens when you pull numbers out of your ass
His point is valid, which is that operating margins are way way slimmer than people think, and 8% of gross rev is absolutely insane.

8% of GR is NOT insane.
It isn't 8% of GR anyway.

UFC's profit margin is really BIG.

I made the initial comment about 8% of GRs being steep, so I'll respond to this.

1. You have absolutely NO IDEA what their profit margin is So stop talking out of your ass.

2. I have no idea if the PPV revs are split 50/50 with distributors. That was something that I read in Businessweek, however other people are claiming that this "split" is not the same for all distributors. I have no idea if this is true or not so I can't dispute that.

3. 8% of gross revenues is HUGE. You have to remember the UFC still has millions to pay in marketing, booking the venue, the overhead of the entire event and organization, not to mention the fighter purses. Offering 8% of GRs to one fighter, particularly on their debut fight seems pretty steep. We have no idea how the cost structure of the UFC is, so we're basing all of this knowledge off of other businesses.

2/26/13 4:48 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Ironhouse 9 Member Since: 3/29/10 Posts: 320	Giving her credit for Machida's massive drawing power is lame. You have ignored this user.

2/26/13 4:53 PM

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HOLLYWOOD-MO

Member Since: 5/30/03
Posts: 33792

New Leaf 1.0 -
HOLLYWOOD-MO -
Ghost of Retard -
If she gets a ppv cut she just earned her first million$ paycheck.

Even if he just gave her 2$ a buy, that's 800k, and you know she got more than that.

PPV = $50
Split 50/50 with distributors (cable company, directv, etc).

2/25 = %08 of GRs? That's pretty steep.

I think it's $60 actually and PPV $ usually start after a certain number of buys. Also, not all of their distributors are getting anywhere near 50% and 8% of GR isn't high.

BTW, I like how you pretend that you know their cost structure.... You're not even certain of the PPV price, but you know the internal contracts between the UFC and PPV distributors! lol

PPV Price

SD = $44.95
HD = $54.95

2/26/13 4:57 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Chris27 505 Member Since: 10/24/11 Posts: 8752	So it looks like UFC 156 did 1.9 mill FX prelims, 300-350k PPV buys UFC 157 did 1.3 mill FX prelims, 450k PPV buys You have ignored this user.

2/26/13 5:15 PM

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Wicked smahtMF

Member Since: 1/22/13
Posts: 226

KingOfFighters -
Knippz - I dunno why anyone wouldn't accept WMMA in the UFC or them headlining a card when they're the only championship fight. I enjoyed the main event as much as I would have any other. The fact that they were women became irrelevant to me once the fight started, as they truly brought it and put on a great fight.

Because WMMA isn't watching MMA fought at the highest levels? It's a waste of a slot, takes the place over a potential high level fight. They should be on the prelims, or their championship fight on facebook or something.

fuck is wrong with you King? u never talk like a jerk-off. why are you so opposed to wmma? its not because its at the "highest levels" because thats irrelevant. they are women so why would u compare them to men? they are the highest level women and though most dont have the power, there are plenty with the technique. plenty of guys you watch that are one dimensional as fuck or sloppy standing and boring in the clinch/ on the ground. theyre no different than men as far as the distribution of talent but you cant compare them across the board. none of that even matters because there have been female fights that you, and i, and every other solid mma fanatic can not possibly deny DESTYROYED. Vicious, brutal, technical, and fast paced wars and slick KOs and subs. plenty examples of either to go around. absolutely without a doubt better than some of the male mma content ive wasted hours consuming between perfect displays of practiced/ mastered violence. u should give it another look. i wont say ive been lurking since 01 and i respect seniority as a principle but ur wrong dude

2/26/13 5:17 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
GayGuardMooseSaucy 283 Member Since: 2/4/11 Posts: 10202	I wonder the number zuffa was shooting for. And it would be nice if they put half or even a quarter the promotion for this event into some of their other ppvs. You have ignored this user.

2/26/13 6:32 PM

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hendofanforlife

Member Since: 12/6/11
Posts: 1501

JOESONDO -
hendofanforlife -
ShakeR_ - Yes, 8% of GR is incredibly high, and I can almost guarantee you she did not make that.

When you're talking revenue before expenses, anything over 4% is nuts.

To put some perspective on it: Amazon has a 0.6% operating margin. This means that for every $100 in sales, $0.60 is profit. This is an extreme example and I'm sure UFC runs at much higher margins, but don't be foolish enough to think that it's 40 or even 30%.

So you're comparing profits in a publicly traded online retail to a privately held ppv sport? Lol. Tard. See folks, this is what happens when you pull numbers out of your ass

What is a comparable business model then? I have worked with quite of number of businesses over the years and no company I have encountered, except pharmaceuticals, has anything approaching a 20% margin. Most event companies operate with a 3-5% margin. Even small business like catering companies generally operate with a 10% margin and that typically goes down with the size of the company.

I think I read somewhere the PPV cut of a few fighters is 1-3% depending on the number of buys. Still equals a solid number.

How about you break down the grosses earned by pbf. To see that one ppv star can be worth.

2/26/13 7:41 PM

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Chiron 16 The total sum of your votes up and votes down

Member Since: 10/14/07
Posts: 684

There's some truth that it was Rousey who sold a good chunk and not necessarily WMMA in general. I also think that Zuffa did do a little more to advertise this event than normal. Plus, there may be a bit of curiosity factor in wanting to see what WMMA was all about for a few people.

Still, anyway you slice it 400k+ is a strong PPV. Let's not forget that at one point even a lot of male fighters were a big draw until guys like Tito and Chuck came along, and even today some events with male fighters barely break half that amount. If the UFC is diligent and the women keep putting on good fights, their place in the sport should grow. If they could get Gina Carano back and have her fight Rousey it would probably do as well or better than UFC 157 did. As the skill of female MMA fighters improves, if they keep coming to fight which they seem to do even more than the men, then their place in the sport should be secure and grow.

2/26/13 7:51 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Chris27 505 Member Since: 10/24/11 Posts: 8757	GayGuardMooseSaucy - I wonder the number zuffa was shooting for. And it would be nice if they put half or even a quarter the promotion for this event into some of their other ppvs. According to Meltzer the UFC was shooting for 250-300k. You have ignored this user.

2/26/13 8:06 PM

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56sav

Member Since: 3/10/04
Posts: 836

I'll spin it too..

1. Remember the XFL? The ratings and attendance were through the roof the first game...probably the same with the WNBA.

2. The card was stacked other than the main event. Many buyers were already aware they were getting a solid night of fights, and were no doubt curious about WMMA. Refer to #1.

3. Besides Rousey, UFC has absolutely no draws for WMMA. Only time will tell if people will remain interested but it will likely fizzle out like Laila Ali in boxing, as somebody mentioned.

2/26/13 8:43 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Idgetmyasskicked Member Since: 11/29/09 Posts: 314	If Rousey had fought Cyborg this fight would have done way bigger numbers. Not sure where the division will go but there are a few big fights left to do. At least as long as Ronda keeps winning. You have ignored this user.

2/26/13 9:13 PM

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KingOfFighters 17 The total sum of your votes up and votes down

Member Since: 1/1/01
Posts: 7307

56sav - I'll spin it too..

1. Remember the XFL? The ratings and attendance were through the roof the first game...probably the same with the WNBA.

2. The card was stacked other than the main event. Many buyers were already aware they were getting a solid night of fights, and were no doubt curious about WMMA. Refer to #1.

3. Besides Rousey, UFC has absolutely no draws for WMMA. Only time will tell if people will remain interested but it will likely fizzle out like Laila Ali in boxing, as somebody mentioned.

I remember watching the wnba's inauguration game, mainly because I wanted to see what skills they could show off. That was the last wnba game I ever watched.

2/26/13 11:28 PM

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UGSlapshot

Member Since: 10/21/12
Posts: 917

KingOfFighters -
56sav - I'll spin it too..

1. Remember the XFL? The ratings and attendance were through the roof the first game...probably the same with the WNBA.

2. The card was stacked other than the main event. Many buyers were already aware they were getting a solid night of fights, and were no doubt curious about WMMA. Refer to #1.

3. Besides Rousey, UFC has absolutely no draws for WMMA. Only time will tell if people will remain interested but it will likely fizzle out like Laila Ali in boxing, as somebody mentioned.

I remember watching the wnba's inauguration game, mainly because I wanted to see what skills they could show off. That was the last wnba game I ever watched.

LoL, I'm fine with nubs getting sad about wmma, I can only hope ignorant people such as yourself stop watching.

You have no validity to your opinions no merit just sad sack crybaby crap. Phone Post

2/27/13 8:54 AM

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fightharder 14 The total sum of your votes up and votes down

Member Since: 1/14/11
Posts: 2735

Well guess i need to revise my opinion about the pulling power of Rhonda. I will wait until the numbers of the second event but if she pulls over 400 buys the second time around (with perhaps a slightly weaker undercard) there is obviously relevance.

I personally still would not buy this event for 50 bucks( thats why i am so happy i can still buy it for six euro's) but obviously there enough people who think differently.

Well i guess good for her and for female MMA in general.

2/27/13 10:04 AM

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XcessiveZ 15 The total sum of your votes up and votes down

Member Since: 6/16/12
Posts: 508

UGSlapshot -
KingOfFighters -
56sav - I'll spin it too..

1. Remember the XFL? The ratings and attendance were through the roof the first game...probably the same with the WNBA.

2. The card was stacked other than the main event. Many buyers were already aware they were getting a solid night of fights, and were no doubt curious about WMMA. Refer to #1.

3. Besides Rousey, UFC has absolutely no draws for WMMA. Only time will tell if people will remain interested but it will likely fizzle out like Laila Ali in boxing, as somebody mentioned.

I remember watching the wnba's inauguration game, mainly because I wanted to see what skills they could show off. That was the last wnba game I ever watched.
LoL, I'm fine with nubs getting sad about wmma, I can only hope ignorant people such as yourself stop watching.

You have no validity to your opinions no merit just sad sack crybaby crap.

How is he ignorant?WMMA is no different than the WNBA or college sports.Its not the highest level.

I have nothing against women fighting, but I don't want to see it in the UFC. Phone Post

2/27/13 10:33 AM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Invisible Lats Syndrome Member Since: 5/16/08 Posts: 17652	Leck Brosnar - I wonder how all the haters are gonna spin this Jew run media. You have ignored this user.

2/27/13 10:38 AM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Tomato Can 42 Member Since: 1/1/01 Posts: 45229	Rousey seems like she has real drawing power, but it's tough to claim that WMMA is "MMA at its highest level" when the #1 P4P fighter's entire gameplan is bullrush to scarfhold. I don't mind watching women's fights but when it comes to making PPV purchasing decisions, I'm still going to base my decision on the rest of the card. You have ignored this user.

2/27/13 11:01 AM

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UGSlapshot

Member Since: 10/21/12
Posts: 921

XcessiveZ -
UGSlapshot -
KingOfFighters -
56sav - I'll spin it too..

1. Remember the XFL? The ratings and attendance were through the roof the first game...probably the same with the WNBA.

2. The card was stacked other than the main event. Many buyers were already aware they were getting a solid night of fights, and were no doubt curious about WMMA. Refer to #1.

3. Besides Rousey, UFC has absolutely no draws for WMMA. Only time will tell if people will remain interested but it will likely fizzle out like Laila Ali in boxing, as somebody mentioned.

I remember watching the wnba's inauguration game, mainly because I wanted to see what skills they could show off. That was the last wnba game I ever watched.
LoL, I'm fine with nubs getting sad about wmma, I can only hope ignorant people such as yourself stop watching.

You have no validity to your opinions no merit just sad sack crybaby crap.
How is he ignorant?WMMA is no different than the WNBA or college sports.Its not the highest level.

I have nothing against women fighting, but I don't want to see it in the UFC.

Whatever you say buddy, I'm not going to debate someone with no common sense, the two men's WC they just added aren't full of ufc quality fighters. They have a few quality fighters at the top but there is a steep drop off in talent, it takes some time to build a division.

They just started the woman's division but even so the woman's fight was just as entertaining and quite a few wmma matches have been the best fight on a card.

Did you see the last Ben Rothwell fight? Have you seen how poor a lot of HW fighters perform? You're going to attempt to say that Ronda has less skill than any male in the UFC? GTFO.

To say an Olympic bronze medalist in judo doesn't have the skill to be in the UFC is fucking ignorant. Phone Post

2/27/13 2:16 PM

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JOESONDO 9 The total sum of your votes up and votes down

Member Since: 1/1/01
Posts: 2076

hendofanforlife -
JOESONDO -
hendofanforlife -
ShakeR_ - Yes, 8% of GR is incredibly high, and I can almost guarantee you she did not make that.

When you're talking revenue before expenses, anything over 4% is nuts.

To put some perspective on it: Amazon has a 0.6% operating margin. This means that for every $100 in sales, $0.60 is profit. This is an extreme example and I'm sure UFC runs at much higher margins, but don't be foolish enough to think that it's 40 or even 30%.

So you're comparing profits in a publicly traded online retail to a privately held ppv sport? Lol. Tard. See folks, this is what happens when you pull numbers out of your ass

What is a comparable business model then? I have worked with quite of number of businesses over the years and no company I have encountered, except pharmaceuticals, has anything approaching a 20% margin. Most event companies operate with a 3-5% margin. Even small business like catering companies generally operate with a 10% margin and that typically goes down with the size of the company.

I think I read somewhere the PPV cut of a few fighters is 1-3% depending on the number of buys. Still equals a solid number.

How about you break down the grosses earned by pbf. To see that one ppv star can be worth.

Are you talking GR of Mayweather? What his percentage of GR is a fairer comparison. I doubt he makes that high of a percentage either but I wouldn't have that number and from what I hear about Mayweather and his money management, it doesn't sound like he knows either. Sure he earns more gross but he also brings in a whole lot more too. Comparing straight pay of a fighter without considering GR and % is hardly a fair comparison.

The UFC is being smart by offering a percentage rather than a set amount. This means she earns more when they earn more. Once again large businesses don't generally operate with a big margin so the percentage she is being given is likely fair.

2/27/13 2:40 PM

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XcessiveZ 15 The total sum of your votes up and votes down

Member Since: 6/16/12
Posts: 513

UGSlapshot -
XcessiveZ -
UGSlapshot -
KingOfFighters -
56sav - I'll spin it too..

1. Remember the XFL? The ratings and attendance were through the roof the first game...probably the same with the WNBA.

2. The card was stacked other than the main event. Many buyers were already aware they were getting a solid night of fights, and were no doubt curious about WMMA. Refer to #1.

3. Besides Rousey, UFC has absolutely no draws for WMMA. Only time will tell if people will remain interested but it will likely fizzle out like Laila Ali in boxing, as somebody mentioned.

I remember watching the wnba's inauguration game, mainly because I wanted to see what skills they could show off. That was the last wnba game I ever watched.
LoL, I'm fine with nubs getting sad about wmma, I can only hope ignorant people such as yourself stop watching.

You have no validity to your opinions no merit just sad sack crybaby crap.
How is he ignorant?WMMA is no different than the WNBA or college sports.Its not the highest level.

I have nothing against women fighting, but I don't want to see it in the UFC.
Whatever you say buddy, I'm not going to debate someone with no common sense, the two men's WC they just added aren't full of ufc quality fighters. They have a few quality fighters at the top but there is a steep drop off in talent, it takes some time to build a division.

They just started the woman's division but even so the woman's fight was just as entertaining and quite a few wmma matches have been the best fight on a card.

Did you see the last Ben Rothwell fight? Have you seen how poor a lot of HW fighters perform? You're going to attempt to say that Ronda has less skill than any male in the UFC? GTFO.

To say an Olympic bronze medalist in judo doesn't have the skill to be in the UFC is fucking ignorant.

No common sense?Fuck off.

It's called an opinion, jackass.I never once said anything bad about women fighters.They have every right to fight.I said I have no interest in watching them fight, ESPECIALLY when it's a main event on a card I am paying $60 bucks to watch.

Ronda is a talented fighter, but the womens division is the weakest division by far.She just fought someone who was a 14-1 underdog, and the opponents of Caramouche had a combined record of below .500. Phone Post

2/27/13 11:04 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Cyril Jeff 126 Member Since: 12/29/09 Posts: 11434 twitter = @theCyrildotcom	Cyril Jeff - eagleswhat1 - Cyril Jeff - eagleswhat1 - Cyril Jeff - eagleswhat1 - Iole is an idiot...there were 400k pre orders the morning of.....800k easy so if I'm right I get a blue name for a year???? sure, if UFC did 800K PPVs, I will buy you a blue-name (1yr), if it did less than 800K, you get a 1yr SN change, deal? make it 725k and you have a deal DONE. ttt You have ignored this user.

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