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UnderGround Forum >> Bellator Does 1 Million Viewers in Debut
| 1/18/13 4:39 PM | |
Chris27
500 
Member Since: 10/24/11 Posts: 7899 |
http://www.mmajunkie.com/news/2013/01/bellator-85-ratings-spike-tv-debut-does-fantastic-numbers 938k average with a 1.1 mill peak during the Curran/Pitbull fight. |
| 1/18/13 4:41 PM | |
Lahzerous
553
Member Since: 8/9/11 Posts: 5757 |
In before Shoemoney. |
| 1/18/13 4:44 PM | |
Card
955
Member Since: 7/22/05 Posts: 29909 |
1 million viewers got a great night of fights.
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| 1/18/13 4:45 PM | |
BrattMamley
175
Member Since: 8/18/11 Posts: 1524 |
Solid. I don't expect the numbers to stay that consistent after all the promotion for this first card, but that's a really nice number compared to what the UFC has been doing on FX. 
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| 1/18/13 4:46 PM | |
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MMALOGIC
Edited: 01/18/13 4:51 PM Member Since: 8/17/08 Posts: 8064 |
that is very impressive. yeah, they will likely drop during the season but that's a great sign for spike. This means the war is gonna escalate.significantly. |
| 1/18/13 4:50 PM | |
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DamnSevern
978
Member Since: 9/29/09 Posts: 23000 |
awesome |
| 1/18/13 4:50 PM | |
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Chris27
500
Member Since: 10/24/11 Posts: 7900 |
And people questioned why they would go on Thurs night following TNA. This is why. And yeah it might be a bit concerning that the numbers peaked early and dropped off after 12am but they should be able to do a big enough 10-11pm hour that the average will hold steady through the broadcast. |
| 1/18/13 4:50 PM | |
DojoJay
146
Member Since: 7/13/12 Posts: 705 |
Card - I thought it was a pretty good show, but I can't help but wonder who else they're going to find to throw at Chandler. |
| 1/18/13 4:53 PM | |
UGCTT_FryedTakayama
565
Member Since: 9/28/10 Posts: 13546 |
Fantastic!
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| 1/18/13 4:54 PM | |
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Brigham
10
Member Since: 10/12/05 Posts: 24591 |
A legit competitor was born. |
| 1/18/13 4:58 PM | |
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thatdude21601
15
Member Since: 5/6/10 Posts: 543 |
The Spike theory was right. |
| 1/18/13 4:59 PM | |
BRZ
209
Member Since: 2/8/09 Posts: 8739 |
That's awesome news. Higher than I thought too.
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| 1/18/13 5:01 PM | |
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Chris27
500
Member Since: 10/24/11 Posts: 7901 |
Brigham - A legit competitor was born. I wouldnt go that far yet, doing a mill for their biggest card with two titel fights in their debut is great for them but they have a long way to go before they are a legit competitor imo. |
| 1/18/13 5:06 PM | |
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Lahzerous
553
Member Since: 8/9/11 Posts: 5759 |
khaynes21 - Proves 1 thing : Spike is the network for MMA. They seem to run smoother. On Fox,FX, and Fuel TV shows the split second the a round or fight ends there all ready into a commercial. |
| 1/18/13 5:06 PM | |
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MMALOGIC
Edited: 01/18/13 5:06 PM Member Since: 8/17/08 Posts: 8066 |
well this means they can place an mma reality show in that timeslot and if it's good they can count on a good number. and if they get an audience for a reality show they can create stars... and with stars you can create live events that pull bigger ratings and ultimately down the line get on ppv. I dont expect them to keep alot of the audience because it's difficult to promote a live event every week the way they did the debut... but a reality show is sticky and will keep more viewers. spike is the most legit competitor the UFC has faced since pride. |
| 1/18/13 5:09 PM | |
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Chris27
500
Member Since: 10/24/11 Posts: 7902 |
MMALOGIC - But the reality show wont be in that timeslot because Bellator events are gonna stay there for atleast the first year. So they will probably put the reality show on Tues to counter TUF or more likely in the old TUF Spike slot on Wed. They wont have that TNA lead in so who knows what kind of numbers it will pull but yeah if they ever moved to a new night and put the reality show in that Thurs slot it would do well. And I also agree I think the numbers will drop as teh season moves along, next week should hold steady, maybe a bit lower but then the following week I think you will see a dip to around 700/800k. |
| 1/18/13 5:17 PM | |
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MMALOGIC
Edited: 01/18/13 5:26 PM Member Since: 8/17/08 Posts: 8067 |
khaynes21 - Proves 1 thing : Spike is the network for MMA.
yep... it proves that 1 year into the fox deal spike is still the best platform for mma. UFC may be the best mma product... but spike is the best mma platform. the tuf finale on FX did something like 1.2 million viewers. that's atrocious in comparison. the demo numbers are significantly different (bellator pulled a .4 in 18-49 whereas the ufc pulls a 1.0 or more) but it's still telling. It's a race for who can close the gap first... can zuffa close the platform gap with the better timeslots on FX, the launch of FS1, etc... or will spike close the product gap. with 1 million viewers a week on first run mma programming spike can close the product gap eventually. Conversely with better timeslots on FX and the launch of fs1 which is in 80 million homes and likely to air a ton of ufc programming, ZUffa/Fox can close the platform gap. Tuf is being replayed on big fox saturday night. The question is who's gonna close the gap faster. Fox killed the UFC the first year of their deal and as a result gave spike a fighting chance. Zuffa is probably counting the seconds for the launch of fs1 so they can begin counterprogramming. they cant with FX because they wont adjust their schedule for it and fuel isnt in enough homes for it to be effective. |
| 1/18/13 5:25 PM | |
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caposa
844
Member Since: 10/8/07 Posts: 12683 |
Awesome. Great news for Bellator and good news for MMA in general.
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| 1/18/13 5:26 PM | |
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Nexuscrawlers
Member Since: 10/23/09 Posts: 8031 |
Great news for Bellator! 
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| 1/18/13 5:28 PM | |
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Wade5000
23
Member Since: 1/1/01 Posts: 2265 |
Looks like Bellator and Spike are going to be OK! |
| 1/18/13 5:30 PM | |
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G-Hands
22
Member Since: 4/10/03 Posts: 21639 |
nice |
| 1/18/13 5:43 PM | |
newjack900
12
Member Since: 11/21/10 Posts: 506 |
Just goes to show that Spike is seen much more as a 'guys' type of channel and definitely more of an MMA channel than fuckin FX. That being said I could see the ratings for Bellator plummeting over the next couple of months. I hope not but I just don't see it sustaining that 900+k viewership. |
| 1/18/13 5:47 PM | |
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Matt Phillips
334
Member Since: 3/29/10 Posts: 9332 |
For months of build up my first reaction to the million viewers was "meh".
The real number to look for is the tournament finale. If it pulls large numbers, then they will know the casual audience likes the tournament format. |
| 1/18/13 5:53 PM | |
NDmmafan
8
Member Since: 9/25/09 Posts: 1407 |
Lets all not get to excited here guys. This is great news no doubt but the real test will come in week 2,3,4 and so on.Lets just look at the XFL. Ratings for the first game were out of this world. Week 2 they were lower, week 3 lower and by the end of the season they were in the tank. So even though last night was a great start its what the ratings do going forward is the real litmus test here. Congrats to Bellator. Great ratings last night and I hope they can keep it rolling. They had a ton of viewers hopefully they can keep most of them and keep the ball rolling. |
| 1/18/13 5:53 PM | |
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epwar
210
Member Since: 5/28/07 Posts: 16782 |
DojoJay -Card - The winner of Held/Jansen. See Bellator has this amazing idea where guys who win tournaments challenge the champ. ;-) |
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