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Bellator Does 1 Million Viewers in Debut

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1/18/13 5:58 PM

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tonytr

Member Since: 9/13/11
Posts: 131

It's better for MMA if there's only one organization or "league." Does anyone think football would be nearly as popular if there were three different organizations competing for attention? No, people like things streamlined. It dilutes the "sport" aspect of an athletic competition if there's not one, single "be all end all" to determine who is the best.

If the UFC were to end up the only MMA org, it wouldn't be a monopoly, it would simply be just like the NFL, NBA, MLB, and NHL.

1/18/13 6:01 PM

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Chris27 506 The total sum of your votes up and votes down

Member Since: 10/24/11
Posts: 7903

Matt Phillips -
For months of build up my first reaction to the million viewers was "meh".

The real number to look for is the tournament finale. If it pulls large numbers, then they will know the casual audience likes the tournament format.

Yeah the real key is Bellator 87 and some of those mid season and late season shows with no title fights.

I think numbers will hold steady for next week, maybe drop a bit but I can see Bellator 87 the following week having a big drop in ratings.

1/18/13 6:02 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
liquidrob Member Since: 9/9/02 Posts: 8941	We did it momma! You have ignored this user.

1/18/13 6:03 PM

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MMALOGIC

Member Since: 8/17/08
Posts: 8070

NDmmafan - Lets all not get to excited here guys. This is great news no doubt but the real test will come in week 2,3,4 and so on.Lets just look at the XFL. Ratings for the first game were out of this world. Week 2 they were lower, week 3 lower and by the end of the season they were in the tank.

So even though last night was a great start its what the ratings do going forward is the real litmus test here.

Congrats to Bellator. Great ratings last night and I hope they can keep it rolling. They had a ton of viewers hopefully they can keep most of them and keep the ball rolling.

yeah, the ratings moving forward is a litmus test on the tournamnet format.

but Spike passed it's test. It can get eyeballs on non zuffa mma product... whether it can keep the eyeballs depends on the product.

1/18/13 6:04 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
MMALOGIC Member Since: 8/17/08 Posts: 8071	liquidrob - We did it momma! congrats! You have ignored this user.

1/18/13 6:05 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
XxLiveBaitxX Member Since: 10/18/11 Posts: 908	Congrats to the people of Bellator for their inagural Spike show. That was a great event and the best is yet to come. You have ignored this user.

1/18/13 6:06 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
liquidrob Member Since: 9/9/02 Posts: 8942	Can we get some coverage on the UG now? PEOPLE ARE INTERESTED You have ignored this user.

1/18/13 6:07 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Chris27 506 Member Since: 10/24/11 Posts: 7904	liquidrob - We did it momma! LOL congrats, your hard work as seemed to pay off for their debut. And sites are covering it, I've seen more coverage and ads for that card than I have all Bellator events combined. mmajunkie, BE, SHerdog, mmafighting, weekly etc all covered it, wrote stories on the fighters and the events. You have ignored this user.

1/18/13 6:09 PM

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MMALOGIC

Member Since: 8/17/08
Posts: 8072

tonytr - It's better for MMA if there's only one organization or "league." Does anyone think football would be nearly as popular if there were three different organizations competing for attention? No, people like things streamlined. It dilutes the "sport" aspect of an athletic competition if there's not one, single "be all end all" to determine who is the best.

If the UFC were to end up the only MMA org, it wouldn't be a monopoly, it would simply be just like the NFL, NBA, MLB, and NHL.

the market will decide.... you cant centrally plan a monopoly. if the market wants only one organization (which so far it has demonstrated that it does) then there will be only one dominant organization.

Zuffa is likely at defcon 5 due to these numbers. Spike has just demonstrated that it's the biggest potential threat to UFC's hegemony they have ever faced.

1/18/13 6:10 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
liquidrob Member Since: 9/9/02 Posts: 8943	Thanks! Mmafigting stepped up, sherdog usually does well, I was disappointed in mmajunkie, they were weaker than usual The "UG News'? Lololololol You have ignored this user.

1/18/13 6:12 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Wasa-B 46 Member Since: 1/1/01 Posts: 42765	Good fights = Good fights You have ignored this user.

1/18/13 6:22 PM

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Festus 46 The total sum of your votes up and votes down

Member Since: 10/20/07
Posts: 11289

tonytr - It's better for MMA if there's only one organization or "league." Does anyone think football would be nearly as popular if there were three different organizations competing for attention? No, people like things streamlined. It dilutes the "sport" aspect of an athletic competition if there's not one, single "be all end all" to determine who is the best.

If the UFC were to end up the only MMA org, it wouldn't be a monopoly, it would simply be just like the NFL, NBA, MLB, and NHL.

I disagree. Two organizations where fighters have an option (for two major orgs not the smaller shows) is much better than just one organization. You cant compare it to team sports because look how many players are on just one nfl\nba\mlb team.

I think mma compares better to the world of professional wrestling. The wrestking product was much better when there were two major orgs competing for that top spot. It forced the organizations to put out a quality card each event.

If UFC has to compete for viewers the cards will be more stacked each outing. Phone Post

1/18/13 6:27 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Pancake Syrup 90 Member Since: 8/7/12 Posts: 3841	10PM-12AM isn't a great time slot on Thursdays imo. You have ignored this user.

1/18/13 6:29 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
HandyDarsh 211 Member Since: 11/30/11 Posts: 7051	i gotta say, if they stick with spike ill be tuning in regularily. its easy to find and im used to watching me MMA there. You have ignored this user.

1/18/13 6:38 PM

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Macedawgg 6 The total sum of your votes up and votes down

Member Since: 7/2/03
Posts: 14330

MMALOGIC -
tonytr - It's better for MMA if there's only one organization or "league." Does anyone think football would be nearly as popular if there were three different organizations competing for attention? No, people like things streamlined. It dilutes the "sport" aspect of an athletic competition if there's not one, single "be all end all" to determine who is the best.

If the UFC were to end up the only MMA org, it wouldn't be a monopoly, it would simply be just like the NFL, NBA, MLB, and NHL.

the market will decide.... you cant centrally plan a monopoly. if the market wants only one organization (which so far it has demonstrated that it does) then there will be only one dominant organization.

Zuffa is likely at defcon 5 due to these numbers. Spike has just demonstrated that it's the biggest potential threat to UFC's hegemony they have ever faced.

A league, by definition, requires multiple parties to coordinate. . .

The league sports, requiring other teams to compete against, necessitates a structure of coordination amongst the teams.

That is not the case in individual sports--never has been.

Such an argument would be the equivalent of Wimbledon requiring exclusivity to compete in its tournament, or the British Open requiring exclusivity to play in its tournament. . .

It is a defective and flawed analogy, and jsut isn't true.

1/18/13 6:39 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
IIAces Member Since: 10/17/11 Posts: 301	shorebreaker420 - Yea they were alive along time ago to me, damn mtv2 should be asshammed I couldn't watch that shit on mtv2. Looked like it was broadcast in 480p. Watchable on spike and fights were good. You have ignored this user.

1/18/13 6:40 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
liquidrob Member Since: 9/9/02 Posts: 8944	If they can keep Eddie, have him coach against Chandler it would be Bellators first real "super' fight You have ignored this user.

1/18/13 6:40 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
CindyO Member Since: 2/10/06 Posts: 21226	DojoJay - Card - 1 million viewers got a great night of fights. I thought it was a pretty good show, but I can't help but wonder who else they're going to find to throw at Chandler. These are good numbers and Chandler is a stud! Cindy You have ignored this user.

1/18/13 6:48 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
HandsomeTopTeam 366 Member Since: 11/3/03 Posts: 2752	I even heard some true family noobs talking about watching the Bellator fights You have ignored this user.

1/18/13 6:49 PM

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Media Monster 6 The total sum of your votes up and votes down

Edited: 01/18/13 7:04 PM
Member Since: 2/24/10
Posts: 383

It's a great number but not a grand slam. Fact is they didn't crack a 1.0 rating (which FX does regularly with UFC events) - where they peaked isn't as important compared to the average of the telecast.

I assume these are Live + Same Day ratings, so a portion of DVRs are accounted for. The 3 day DVR bump may be something like 10% more.

Keep in mind that Bellator lost about 20% of its TNA lead-in, explaining the pop in the first 15 minutes.

Thursday's TNA Impact Wrestling television show produced a 1.15 rating http://www.prowrestling.net/artman/publish/TNA/article10029343.shtml

All in all it's definitely a good sign, and champagne bottles should be popped. But like most premiere ratings these number will settle in. So week 2 and 3 is when we'll really know if this is true ratings competition for the UFC. If I was a gambling man, I’d say they'll settle at about a .65 - .7

And comparing these ratings to MTV2 ratings is pretty ridiculous

1. Spike is an adult geared network their demo is 18-49

2. mtv2 is geared towards teens, 12-34

3. the marketing behind the spike launch cost the network a pretty penny, they didn't throw a fraction of that money towards mtv2

4. mtv2 is more of a young male/urban network. they're not known for sports or combat sports

5. spike on the other hand... I don’t need to go into detail

6. spike is available to about 100 million homes, mtv2 80 million homes (sometimes only in SD)

all of these things have to be taken into account when comparing the same product across two networks

1/18/13 7:01 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
JerseyShoreTapTeam Member Since: 11/25/09 Posts: 726	Wooo!!!! PRIDE IS BACK BABY!!!!! You have ignored this user.

1/18/13 7:39 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
PrettyBoy 10 Member Since: 7/27/07 Posts: 8720	HandyDarsh - i gotta say, if they stick with spike ill be tuning in regularily. its easy to find and im used to watching me MMA there. Boom. This! God bless competition. Can't wait to see some great MMA back on Spike You have ignored this user.

1/18/13 7:40 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
Meohfumado 80 Member Since: 6/22/09 Posts: 9208	Great... BUT HOW ABOUT THEY SHOW THE FUCKIN THING LIVE ON THE WEST COAST!! Cannot stand idiot stations who delay live sporting events. You have ignored this user.

1/18/13 7:46 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
NDmmafan 8 Member Since: 9/25/09 Posts: 1410	IIAces - shorebreaker420 - Yea they were alive along time ago to me, damn mtv2 should be asshammed I couldn't watch that shit on mtv2. Looked like it was broadcast in 480p. Watchable on spike and fights were good. That was a huge pet peeve of mine. Spike in HD should add a ton to the overall broadcast and feel. You have ignored this user.

1/18/13 7:54 PM	Ignore \| Quote \| Edit \| Warn Admin \| Vote Down \| Vote Up \| Delete Post
GtheMVP Member Since: 7/14/09 Posts: 163	Congrats Bellator, MMA needs competition!! I wish UFC never left Spike, I hate Fox, FX, and especially fuel channels, Spike was fun! You have ignored this user.

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