The third in a five-part series examining athletes who decided to promote their own fights. Because, hey, why watch someone else make all the money?
Résumé: 2000 Olympic silver medalist in Greco-Roman wrestling and 12-year veteran of horrible, horrible violence.
Brands: Sportfight, a fight event based in Portland, Ore., that recruits (substantial) local talent; co-founded by Lindland and Randy Couture in 2003.
Evaluation: Thirty-plus shows, DVD releases, national broadcast exposure and a valuable feeder system that has pumped fighters into major events. Lindland has a good head for business. Credit that to good, brain-preserving defense in his fights.
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