Strikeforce draws more than 500,000 views; UFC replay: 2 million

by Dann Stupp | source:

As expected Spike TV's replay of a UFC 100 pay-per-view event outdrew the live broadcast of "Strikeforce: Carano vs. Cyborg" on Showtime this past weekend.

Spike TV, a basic cable station, is available in 98 million homes. Showtime, a premium cable station, has approximately 15 million paying subscribers.

"Strikeforce: Carano vs. Cyborg" drew an average audience of 576,000 viewers. The UFC replay drew nearly four times that with two million viewers.

Strikeforce's Aug. 15 event was one of the biggest shows in the promotion's history and featured the long-awaited Cristiane "Cyborg" Santos vs. Gina Carano title fight. As with other competitors, the UFC and Spike TV ultimately decided to counter-program the broadcast.

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tags: Gina Carano   Cris Cyborg   Strikeforce   

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Recent Comments »

Heedless1 site profile image  

8/20/09 11:54 AM by Heedless1

Funny thing about all of this, is I think Shamrock vs Le was by far the best main event out of the Strikeforce events listed.

mikecard site profile image  

8/18/09 6:18 PM by mikecard

you compare with percentages...what percentage of viewers watched spike's show, what percentage watched showtime

Steve4192 site profile image  

8/18/09 5:24 PM by Steve4192

But seriously folks, those are great numbers for both the UFC and Strikeforce.  Both Spike & Showtime should be very happy.

Tahiti Bo site profile image  

8/18/09 4:51 PM by Tahiti Bo

The Showtime ratings were fine. The question is, will they be able to sell PPVs?

quidnunc site profile image  

8/18/09 4:48 PM by quidnunc

The reason why they can't show on CBS is that they already have shows in the 10pm slot that can do 6-8 million. They need a very intriguing fight to do 7+ on Strikeforce, although the MMA demo is more appealing to advertisers so it could make up for the lower numbers. Ubisoft would probably spam Assassin's Creed 2 commercials

Moth2Flame site profile image  

8/18/09 4:38 PM by Moth2Flame

Yes she is.She made 125,000

smoogy site profile image  

8/18/09 4:34 PM by smoogy

 Hah, I'm guessing this was the type of response MMAJunkie was aiming for when they decided to put these two divergent news items together. The story here obviously isn't total viewership, and I'm sure MMAJunkie is smart enough to realize this. By ignoring/avoiding ratings points and instead comparing overall viewers between two completely different platforms in Showtime and Strikeforce, they've really filtered the information through the fanboy prism. I guess that is what makes for the most page views. UFC 100 did a good rating for top-tier MMA programming on Spike. It holds up well against most of their live telecasts on the channel. Strikeforce didn't just do "decent" or "respectable" ratings, they had by far the most successful show in the history of Showtime MMA. For Carano and Cyborg to out-draw a very marketable male fight like Kimbo vs. Tank really says something about how well Showtime and Strikeforce built this as a marquee matchup. This is validation for all the effort they put into Women's MMA. On top of that, Gegard Mousasi, Gilbert Melendez and Fabricio Werdum all put on star-making performances in front of a big audience. UFC 100 doing well is business as usual. Breaking the Showtime record with Carano and Cyborg is the real story here, and it is a great sign for the future of Strikeforce on the platform.

Trackman 2 site profile image  

8/18/09 4:11 PM by Trackman 2

bottom line is Carano is a HUGE draw. What did Gina get paid?

PatrickFreitas site profile image  

8/18/09 3:51 PM by PatrickFreitas

i know what you're trying to say, but UFC100 on SpikeTV was technically NOT a rerun.

keghead site profile image  

8/18/09 3:36 PM by keghead

Actually I don't think the most important comparison is percentages of available viewers. The most important comparison is live vs rerun. Also, I don't think that the UFC rerun really stole any viewers from SF. I would think that almost 100% of the people that watched SF had already seen UFC 100. Those people were probably going to watch SF regardless of what UFC did on Spike unless it was a live event.


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