As expected Spike TV's replay of a UFC 100 pay-per-view event outdrew the live broadcast of "Strikeforce: Carano vs. Cyborg" on Showtime this past weekend.
Spike TV, a basic cable station, is available in 98 million homes. Showtime, a premium cable station, has approximately 15 million paying subscribers.
"Strikeforce: Carano vs. Cyborg" drew an average audience of 576,000 viewers. The UFC replay drew nearly four times that with two million viewers.
Strikeforce's Aug. 15 event was one of the biggest shows in the promotion's history and featured the long-awaited Cristiane "Cyborg" Santos vs. Gina Carano title fight. As with other competitors, the UFC and Spike TV ultimately decided to counter-program the broadcast.
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