September 11, 2009 - After extensive usability analysis, the UFC has delivered a new and vastly improved viewing experience to their many site visitors. The main focus of the initial phase of this redesign was to deliver high impact content right from the homepage. By created a new manageable Flash video player, the UFC is able to create an impressive multimedia experience right from the homepage of the site. Enhanced administrative tools allow more flexibility in how the content is presented.
"The large display area has generated the biggest fan reaction", said Gabe Smallman. "We are finding visitors are re-visiting the site on a frequent basis, watching content from the homepage of the site and then converting into pay-per-view subscribers".
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