Strikeforce: Fedor vs. Rogers averages 3.79 million in prime time

source: http://tvbythenumbers.com
 

Fedor vs. Rogers match, while not having the same issues with timezone adjustment (it wasn’t broadcast live on both coasts) was only the primetime portion from 9p-11pm.  The main event didn’t end until 11:24pm and the viewing after 11pm was almost certainly the highest viewing. I will update with those numbers when I see them.

I confess curiosity got the better of me and so I wound up checking out Fedor Emelianenko’s broadcast television debut on CBS against Brett Rogers during last night’s Strikeforce event.  In high definition the gash on Fedor’s nose seemed so deep I was worried it would open into my living room!  But then boom, a devastating right hand and Rogers is on the mat and Fedor was the winner.

But the fight was more interesting than the ratings which were not through the roof (though on par with previous MMA bouts that CBS has aired, like the one with Kimbo-Slice), keeping in mind that the post 11pm portion I haven’t seen yet will be higher, from 9p-11pm it averaged 3.79 million and a 1.7/6 rating share with adults 18-49.  It did win the 10pm-11pm hour with adults 18-49 and had better results with men 18-34 where it won every half hour. Here are the ratings notes via CBS:

    Fast NTI’s for Saturday, November 7th:

    CBS’s SATURDAY NIGHT FIGHTS aired 9:00-11:24PM.  Fast NTI ratings are only available 9:00-11:00PM so CBS’s ratings will change when released Tuesday morning.

    ABC (split national college football) had live event programming Saturday night.  CBS and ABC ratings and all time period rankings are tentative and subject to change.

    CBS SATURDAY NIGHT FIGHTS (S) was first in adults 18-49 (1.7/05), adults 18-34 (1.7/06), men 25-54 (2.4/07), men 18-49 (2.3/07), men 18-34 (2.2/08), tied for first in adults 25-54 (1.7/05 with both NBC and ABC) and third in both households (2.3/04) and viewers (3.79m).

    Compared to the 9:00-11:00PM season-to-date averages (CRIMETIME SATURDAY and 48 HOURS MYSTERY), CBS SATURDAY NIGHT FIGHTS was up +31% in adults 18-49 (from 1.3/04), +113% in adults 18-34 (from 0.8/03), +100% in men 25-54 (from 1.2/03), +156% in men 18-49 (from 0.9/03), +267% in men 18-34 (from 0.6/02), even in adults 25-54, down -44% in households (from 4.1/08) and lost -2.33m viewers (from 6.12m, -38%).

    CBS average from 9-11p vs. college football

    M1834: 2.2 (#1 in the tp, 0.7 ahead of ABC’s prelim football number, the closest competitor.)

    M1849: 2.3 (#1 in the tp, 0.3 ahead of ABC’s prelim football number.)

    The M1834 rtg was #1 in the tp for all four half hours. At 9pm, the M1849 was a tenth behind ABC, but led the tp for the remaining half hours.

I will post the post 11pm numbers when I see them, but here’s the half hourly breakout  via Marc Berman:

9:00 p.m. – Viewers: 3.50 million (#4), A18-49: 1.5/ 5 (#3)
9:30 p.m. – Viewers: 3.53 million (#4), A18-49: 1.6/ 5 (#2)
10:00 p.m. – Viewers: 4.12 million (#3), A18-49: 1.9/ 6 (#1)
10:30 p.m. – Viewers: 4.01 million (#3), A18-49: 1.8/ 6 (#1)

Details:
Time     Net     Show     18-49 Rating/Share     Viewers (Millions)
               
8:00     FOX     Cops     1.7/6     4.99
    ABC     Saturday Night Football 8p-11p     1.5/5     5.05
    CBS     NCIS: LA (R)     1.0/3     4.23
    NBC     Mercy (R)     0.5/2     2.33
               
9:00     FOX     America’s Most Wanted     1.7/5     5.49
    CBS     Saturday Night Fights     1.6/5     3.52
    NBC     Law & Order (R)     1.1/4     5.15
               
10:00     CBS     Saturday Night Fights     1.9/6     4.07
    NBC     Law & Order: SVU (R)     1.4/5     6.22

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Recent Comments »

nobones site profile image  

11/11/09 7:53 AM by nobones

Overeem is coming back early next year if he comes back at all. Fedor is out until April or May.Dan Henderson hasn't signed and who knows if he ever will.So either they wait until Fedor and Carano are free to do the next CBS card but by then Overeem vs. Werdum will happen first. So Fedor will fight the winner of that fight.My guess is Rogers will fight Big Foot next.My guess is the next CBS show might be in May or June when they can get Carano back and/or Fedor.

donkypunch55 site profile image  

11/11/09 7:51 AM by donkypunch55

i think we're forgetting Rome wasn't built in a day. The fact that the #'s were as good as they were with a virtual "unknown" (to the casual fan at least) bodes very well for future shows. God forbid that they give Fedor someone with a name next time... the #'s will be even better. Keep in mind that this card was free, which will go a long way towards pulling in the casual viewer in the future now that some buzz has been generated.

nobones site profile image  

11/11/09 7:39 AM by nobones

Some people are just not into MMA. I know a lot of people in their 30s that could care less about MMA. They'll watch any spectacle but they'll just never be MMA fans. A lot of these people are also the kind of people that tune into the local 11pm news on a Saturday night. That's my point. So this number is a bit deceiving the real story is MMA fans tuning in to see Fedor fight around the 10:30 mark started tuning away when they saw the Shields fight. If they tuned back say 20 minutes later to check on Fedor again there would have been a spike in viewers at about 10:50 or so but instead the show kept losing viewers. Then right at 11pm there were like 1.7 million people that turned their TV on. That wasn't because of Fedor.He wasn't a failure, but he wasn't great. I think he might be able to pull a good network tv number with a spectacular opponent but there are no real spectacular opponents out there Overeem would be the closest but he is also unknown in this country and there is no guarantee he'll fight in this country.I think on cable, Fedor can be much more successful without necessitating great opponents that frankly, don't exist outside of the UFC.

liquidrob site profile image  

11/11/09 12:22 AM by liquidrob

I dont know one person who has seen Fedor and not want to see him fight again, who cares if they thought they were watching the news or thought it was 'Ultimate Fighting'the 18-34 demo was the key anway, than throw in 5.5 million who got to see Fedor its a wrap, to think another Fedor card on CBS wont do better ratings is crazy, when you see the man fight you want to see him again, the fight couldnt have been scripted better IMO for Joe Blow casual fanCBS didnt even come hard with this show, they had no footage of Fedor and Brett isnt even a dynamic personlity, also going against CFB, Boxing and 'UFC Main Events', its a success plain and simpleFefor is spreading like the swine flu

nobones site profile image  

11/11/09 12:16 AM by nobones

Two things about the ratings news about the overrun.First, the ratings don't mean Fedor was an out and out success on network television. Second, the ratings make a strong argument that Fedor wasn't any kind of complete failure as a television draw.Being in the overrun, and the fact that CBS was in almost last place amongst the 4 major networks before the overrun, means that people were tuning away from the Strikeforce show right until the 11pm hour. I don't see why people who were only interested in watching the main even wouldn't have tuned in at around 10:30 pm they did not know that Fedor's fight would be in the overrun. I think that a good chunk of the 1.7 million people that tuned in during the overrun were people checking the local news and tuned in to see Fedor fighting. The real story will be told if these people stayed tuned and watch the whole 15 minutes. These trends can be studied. The overall show did not do 2.5 rating in the 18-34 demo. It did a 1.5, 1.6, 1.9, 1.8 and 2.5 for the final quarter hour so about a 1.8 average for the whole show. The overrun can be read as a success (a conditional one because it's not certain that the people that tuned into the overrun were specifically looking to watch Fedor when the show was programmed to end at 11pm), but the rest of the show was did ok. CBS could book more reruns of CSI at the same timeslot and pull a 1.5-1.7 rating. So for a first run, live programming to average a 1.8 and to lose 2.5 million viewers from their total average (ages 12-54) is kind of a Pyrrhic victory even if their average in the 18-34 demo did much better than usual. But I think this was their plan all along.The bigger problem is that Strikeforce is short on challengers to Fedor. The talk is that Overeem will be back early next year to defend his title, against Werdum I assume because now Fedor is injured and out at least 6 months with a broken nose and busted hand. But there are no guarantees that Overeem would even be back next year.So the jury is still out on whether Fedor can sustain a live card on network television on his own, but he is not a failure. But to be safe, it might be better to keep him on cable where the bar is lower and he can almost certainly guarantee a good result.

orcus site profile image  

11/10/09 7:05 PM by orcus

 "Glad to hear Coker planning on moving to PPV as well." Why would you be glad of that?

Redneck site profile image  

11/10/09 7:03 PM by Redneck

That was my point exactly, perhaps you are the crazy one.

bismanfightclub site profile image  

11/10/09 4:21 PM by bismanfightclub

Ok, it happens to us all.  

mmasam site profile image  

11/10/09 3:51 PM by mmasam

Glad to hear Coker planning on moving to PPV as well.Hopefully SF sticks around, great company

JimmersonzGlove site profile image  

11/10/09 3:49 PM by JimmersonzGlove

I apologize. I confused you with this post: "LoiseauElbow - I hope it doesn't affect him. Pass on the good luck wishes of the Bulldog Academy in Manchester, England! p.s - If you could get a video of you saying it to him, it'd be great advertising! lol"