UFC to stream live events in China starting with 109

source: ufc.com

UFC/">UFC now available on Sohu.com
UFC® Events to Live Broadcast on China’s Leading Sports Media Portal Starting with UFC 109

Hundreds of millions of sports fans in China will now have the opportunity to see UFC superstars like Randy Couture, Georges St-Pierre and “Minotauro” Nogueira fight in the UFC® Octagon™.  The Ultimate Fighting Championship organization today announced it has inked a deal with one of the country’s largest web portals, Sohu.com to present UFC pay per view events online. Named the official web partner of the UFC in China, Sohu.com will live broadcast UFC events starting with UFC 109: RELENTLESS in February.

"China is one of the gateways to building UFC into the biggest sport in the world," said Dana White, UFC President.  "China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country.  With Sohu.com as our web partner, we look forward to presenting world class fights and to bringing the great tradition of martial arts back to its homeland in China."

Larry Jin, Director of Sports, Sohu.com said, “SOHU Kungfu channel is made to comprehensively report and follow-up the many Kungfu fighting related events both in China and overseas. We are looking forward to working with the UFC to create a stronger relationship and to seeing Chinese warriors in the Octagon.”

Sohu.com will present UFC 109: RELENTLESS Saturday, February 6 live from Mandalay Bay Events Center in Las Vegas, Nevada.  The event pits five-time UFC World Champion and UFC Hall of Famer Randy Couture vs. UFC Hall of Famer Mark Coleman in the main event. UFC 109 also features a card loaded with action packed match-ups such as Nate Marquardt vs. Chael Sonnen, Mike Swick vs. Paulo Thiago, Demian Maia vs. Dan Miller, Matt Serra vs. Frank Trigg, Mac Danzig vs. Justin Buchholz, Melvin Guillard vs. Ronys Torres, Phillipe Nover vs. Robert Emerson, Brian Stann vs. Phil Davis, Tim Hague vs. Chris Tuchscherer and Mostapha Al Turk vs. Rolles Gracie.

Sohu.com, Inc., (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. Sohu.com was the official web partner for the 2008 Beijing Olympics, and is also the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China.

UFC programming debuted in China last summer on Inner Mongolia Television (NMTV), a network broadcast station available in 60 million households, with the potential to reach 240 million viewers throughout all the provinces.

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Recent Comments »

100Percent site profile image  

1/27/10 12:09 PM by 100Percent

So you're saying that you don't see the contribution of martial arts to the UFC??? I'm confused.BTW, let's be clear. Many traditional martial arts moves are banned in MMA - because they will kill you. That's the reason you don't see more traditional martial artists in MMA. MMA has outlawed the most potent martial arts weapons. @ pandering. Once you sell 10% of your business to middle easterners (like virtually every American bank there is) you're ready to start pandering to everyone. Its called capitalism. Sell the product by making the consumer feel special. This year Goldberg says Anderson is the greatest in the world. Next year it will be whoever has 6 straight wins. Its all fluff for the sake of profit.

Stevicus site profile image  

1/27/10 12:09 PM by Stevicus

China, piracy capital of the WORLD, and the UFC thinks they are making a deal to show pay-per-view over the internet? Are they hitting both ends of the pipe? EPIC FAIL. They are better off giving it away since that is how it will end up, and hope to do a live event over there and make up the money that way. Total bullshit that they want to chase down illegall feeds then try to make this deal.

RickStorm site profile image  

1/27/10 12:04 PM by RickStorm

 Taking over the world... One country at a time

RedCoat site profile image  

1/27/10 12:03 PM by RedCoat

The UFC don't wanna be fucking around with the Chinese.

Maxximus site profile image  

1/27/10 12:02 PM by Maxximus

"China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country."-Hmmm, is it just me or has there been no Chinese style fighters in the UFC since before UFC 10 when a couple fat kung fu teachers got knocked out? LOL, way to pander to the Chinese, Dana!

disbeliever site profile image  

1/27/10 10:08 AM by disbeliever

It will be censored

RC Collins site profile image  

1/27/10 10:06 AM by RC Collins

Meh I'll believe it when I see it

john joe site profile image  

1/27/10 9:20 AM by john joe

this news is sure to delight Art of War