The fact that such a well known and respected brand such as Reebok was willing to look to MMA to help push their latest Web 2.0 marketing endeavor should be viewed as another positive step toward the inevitable acceptance of our sport by the "big brands."
With the intense competition that is the sports apparel industry and the type of copycat strategy it demands, don't be surprised if we see GSP (who already has a deal with Under Armour) running bleachers sans clothing in a UA ad later this year.
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