Punkass: 'TapouT could be as big as a Nike'

by Steven Marrocco | source: mmajunkie.com

And Caldwell, who co-founded the MMA apparel giant with Charles "Mask" Lewis in 1997, believes TapouT's new parent company, Authentic Brands Group (ABG), can take it to a level of visibility associated with brands such as Nike, Reebok and Under Armour.

"We had formulated a plan in our head how we thought that would get done," Caldwell told MMAjunkie.com. "But things like that take money. So you need to bring in the right guys to take the brand to that level, and these were the guys."

"This is regular business .People who don't understand business make this out to be something of an anomaly. Businesses go through this all the time, and that's how they move forward."

"[ABG] believes that this is the fastest growing sport in the world, that this is going to be in line with basketball or baseball or hockey, and TapouT could be as big as a Nike or an Under Armour. We were all saying the same stuff (in negotiations), so that was exciting for us."

"We're working on a new secret short that I can't talk too much about, but it's going to be the best fighting short ever made. Pieces like that will separate us from everyone in the business."

"Nike does somewhere around $35 billion a year," he said. "That's billion with a 'b.' Last I checked, we did just under 200 million. So I think we have a long way to go before we hit saturation."

"At the end, we knew it was something that (Mask) would have wanted. We still feel like he lives in the structure of this company, and we'll continue to work hard to make it everything we want it to be."

Read entire article..

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tags: TapouT   Dan Cadwell   Mask   

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Recent Comments »

asn site profile image  

10/6/10 10:35 AM by asn

that is never going to happen. Nike spends more annually on research and developement than Tapout can hope to make. There's a huge difference between a company that is investing hundreds of millions of dollars a year to make state of the art and top of the line products with high profile marketing and a company that makes tshirts.

juszczec site profile image  

10/6/10 9:42 AM by juszczec

Its good to think big - but don't bet the farm on this one.

keepthechange site profile image  

10/6/10 9:41 AM by keepthechange


JoeHurley site profile image  

10/6/10 9:41 AM by JoeHurley

 You forget when ghetto thugs would be quick to fight if you stepped on their shoes and were shooting people to steal their Jodans.

headroll site profile image  

10/6/10 9:38 AM by headroll

Nope, not hardly.

Bobby Lupo site profile image  

10/6/10 9:26 AM by Bobby Lupo

 Even douchebags stopped wearing MMA themed apparel. Only retards (actual retards, not just mamalukes) wear MMA shirts when their WWE shirts are missing.

chingluksuwa site profile image  

10/6/10 9:17 AM by chingluksuwa

Well it's good to aim high i guess...Maybe if they start making the BEST training gear and equipment? even then they'll only be as big as Everlast or some such.Sounds like public relations to show their new partners how happy they are with the deal maybestill.... i will also NEVER wear a TapOut tshirt in public.EVER.(unless paid to)

melvins site profile image  

10/6/10 9:13 AM by melvins

Nike probably makes quite a lot of money from replica soccer jerseys. Barcelona, Manchester United, Inter Milan, Arsenal, Juventus, Boca Juniors, Brazil, Portugal, Netherlands, France and a lot more teams all wear Nike kits. That shit will provide mucho dinero.

jkennedy site profile image  

10/6/10 9:08 AM by jkennedy

The whole child labor thing was more of a hiccup...

StephenL site profile image  

10/6/10 9:07 AM by StephenL

i never did. stephen