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Ears to Joe: Lauzon fight banner pokes fun at himself
Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced.
However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle way that you will remember Joe. He fights George Sotiropoulos at UFC 123 on Saturday night.
This is a great way for Lauzon to stand out from other fighters. Its a good branding tactic. It is subtle, but takes advantage of his time in front of the cameras. The banner also says a lot of Lauzon’s personality – he’s self-deprecating and has a sense of humor. I don’t recall other banners that was this creative in putting the fighter in his own banner.
On another note, looking at Lauzon’s sponsors, he has quite the array of backers.
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Lauzon's walkout shirt is also certain to earn fan smiles:
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Buy UFC 123 walkout shirt at deathwishinc.com
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