Early peek at Joe Lauzon's banner

by Jason Cruz | source: joelauzon.com

<a href=Joe Lauzon, UFC 123 Banner" src="http://img.mixedmartialarts.com/method=get&s=joe-lauzon-ufc-123-banner.jpg" />

Ears to Joe: Lauzon fight banner pokes fun at himself

Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced.

However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle way that you will remember Joe. He fights George Sotiropoulos at UFC 123 on Saturday night.

Payout Perspective:

This is a great way for Lauzon to stand out from other fighters. Its a good branding tactic. It is subtle, but takes advantage of his time in front of the cameras. The banner also says a lot of Lauzon’s personality – he’s self-deprecating and has a sense of humor. I don’t recall other banners that was this creative in putting the fighter in his own banner.

On another note, looking at Lauzon’s sponsors, he has quite the array of backers.

Read entire article...

Lauzon's walkout shirt is also certain to earn fan smiles:

<a href=Joe Lauzon UFC® 123 " src="http://deathwishinc.com/estore/graphics/00000001/ssjl123300.png" />

Buy UFC 123 walkout shirt at deathwishinc.com


tags: UFC 123   Joe Lauzon (detail)  

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Recent Comments »

USAF Imagery Analyst site profile image  

11/20/10 11:12 AM by USAF Imagery Analyst

TTT for big ears!

ChaseKmma site profile image  

11/20/10 11:07 AM by ChaseKmma

 substantial raise , and gluttonous amounts of of women for this banners creator, Here here!! should be another exciting fight.

WestsideStrangler site profile image  

11/20/10 10:11 AM by WestsideStrangler

 I would do the same thing but my ears wouldnt fit on the banner lol

EvilMaster site profile image  

11/20/10 10:02 AM by EvilMaster

He forgot to put his official UG logo on that thing!!!

Underground News site profile image  

11/20/10 10:00 AM by Underground News

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