Meltzer: UFC 123 does around 500,000 buys, all white faces in the crowd


"We’ll have a better number next week, but UFC 123 looks now to have done around 500,000 buys as an update. I consider that good given it’s three weeks before a fight that is expected to do close to monster numbers.

It looks just below the numbers of the Liddell vs. Franklin show (which speaks volumes for Liddell as a draw) and the 8/28 Penn vs. Edgar and Couture vs. Toney show. Based on what we can gather, the two interesting things is that for the first time in recent memory, the home location (Detroit) didn’t appear to do significant PPV business.

We were told the media wasn’t behind the show anywhere close to the level of some of the other recent cities, even though live attendance was strong. I never mentioned this before, but Detroit is a heavy African-African American city and it was all white faces in the crowd at that show.

Even with Quinton Jackson in the main event, UFC doesn’t draw African-Americans live, even though Jackson vs. Evans definitely drew African-Americans at the bar locations. The other thing is, there was a lot of discussion about whether appearing in “The A Team” would make Jackson a bigger draw in UFC, and it sure doesn’t look like it made any difference.

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Recent Comments »

frontrowbrian site profile image  

12/3/10 12:56 AM by frontrowbrian

 LOL at "white crowd" ... every show is a white crowd. I've been to 50 of them.. I would know. White people are primarily the fans and the ones with the money to buy tickets that are very expensive

UltraMagnus site profile image  

12/3/10 12:49 AM by UltraMagnus

You mena the UFC is..... MMA is all around the world....

Doo Doo site profile image  

12/2/10 10:56 PM by Doo Doo

I tink yous guys needz to git a room....  

KOArtist site profile image  

12/2/10 9:32 PM by KOArtist

Only partially true...Pontiac is two feet up the street from the Palace...plenty o' brothermen in Pontiac.

duckhuntgangsta site profile image  

12/2/10 8:46 PM by duckhuntgangsta

I'm not angry, and I'm not on this site enough to care. Really, no hard feelings. My insult was just an exaggeration of your comment (although, I do think insulting someone's grammar on any forum, sans a literature site, is kind of weak). I'm sure your a decent human and we'd get along if I met you in person. If you never intended to insult anyone then we are cool. Happy Holidays.

AlphaSlap site profile image  

12/2/10 8:40 PM by AlphaSlap

This is all too funny

superCalo site profile image  

12/2/10 8:23 PM by superCalo

If you recall, or read my above post rather you will see that I mentioned that there is no need to get angry, as such I hope you can take my post in the good intentions that was meant, although I am a bit disappointed that you resorted to comapring my breath to a males gentiles which is insulting and unnessary, however I am willing to ignore your outbursts of emotion as I know they can be triggered by anything from a bad day to a poorly done haircut, if so I can assure you it will grow back, unless you are naturally bald, however I digress.I did not mean to imply your grammer was poor, far be it for me to suggest that as English is my second language, it was just your use or misuse of it suggested to me you did not have a college education, if I was wrong about that I apologise, its quite likely you may go to a college where they frown upon academic achievements and as such grammer is not a prime consideration in terms of education.

Kakkarotto_san site profile image  

12/2/10 8:16 PM by Kakkarotto_san

Well done, sir. Well done.

duckhuntgangsta site profile image  

12/2/10 7:55 PM by duckhuntgangsta

Classy. You insult fans by calling them "trashy" then pretend to take the high road when I call you out on your BS. I don’t have tattoos, but I’m not going to judge something that does. In addition, nice job on insulting my grammar (sorry I wasn’t an English major and I don’t proof read by posts) and calling me insecure then asking to be friends. Your breath smells like penis (once again no offence meant) but I hope we can still be friends. Honestly Calo, I don't care. You have the bigger balls. Congrats. /Thread.

Zamiel site profile image  

12/2/10 7:42 PM by Zamiel

I don't like MMA much myself. - Fraser