Kevin Harvick Inc. (KHI) announced today a multi-year partnership with world-renowned mixed martial arts (MMA) apparel brand Tapout, an Authentic Brands Group company. TapouT will make its Nascar debut at Las Vegas Motor Speedway on March 5, 2011 as sponsor of the No. 2 Chevrolet Impala in the Nationwide Series event with driver Elliott Sadler. KHI co-owner Kevin Harvick will also carry the world renowned black and white logo on the hood of the No. 2 TapouT Chevrolet Silverado in the Truck Series race at Michigan International Speedway in 2011.
This partnership marks an unprecedented expansion for the TapouT brand, which to date has only sponsored MMA fighters and events. With the rise in popularity of MMA, TapouT is now branching out into new markets and reaching new fans in other sports.
Co-founders of TapouT, Skyskrape and Punkass, believe that NASCAR and MMA fans alike will be excited about the company’s new sponsorship venture.
“I expect NASCAR and MMA fans to be in a bit of shock – in a good way,” said Skyskrape. “TapouT has never ventured outside of MMA like this, but seeing how the fans love both sports, I think they will be the real winners here. TapouT loves doing things out of the ordinary and we think this is going to be a great partnership.”
read entire article...