Frank Shamrock is one of the most vocal critics of the way the UFC does business. His chief complaint is that the fighters aren't put first because the UFC brand is more important. Lorenzo Fertitta defended the brand, telling HDNet's Mike Straka that unlike boxing, that brand sets up fighters for the future.
"Not to take anything away from the fighters, but at the end of the day, the UFC has to go on forever. It has to live forever, right? Fighters are going to come, they're going to participate and then they're going to live with that brand and they're going to benefit from that brand for the rest of their life," said Fertitta (10:15 mark).
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