“At the end of the day, [the UFC] gave the WEC a good opportunity to try to flourish,” the Strikeforce CEO said Wednesday on the Sherdog Radio Network’s “Beatdown” show. “I just think it didn’t pan out the way they wanted. That’s why inevitably it went the way that it did.”
The WEC ended up merging with the UFC, a move that could also await Strikeforce in the future.
“I think our brand name is very strong,” Coker argued. “I think it’s stronger than it’s ever been and I think the Showtime relationship has been good for everybody and good for mixed martial arts and has given a lot of fighters some great opportunities. If we can continue to grow and continue to build this business the way that we have been … if we’re profitable and the company is doing very well, then I don’t see why it would not continue.”
Coker said Strikeforce’s contract with Showtime could extend to 2014. He doesn’t expect the promotion’s relationship with the network to change.
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