Coker: If Strikeforce is profitable, it will continue

source: sherdog.com
 

“At the end of the day, [the UFC] gave the WEC a good opportunity to try to flourish,” the Strikeforce CEO said Wednesday on the Sherdog Radio Network’s “Beatdown” show. “I just think it didn’t pan out the way they wanted. That’s why inevitably it went the way that it did.”

The WEC ended up merging with the UFC, a move that could also await Strikeforce in the future.

“I think our brand name is very strong,” Coker argued. “I think it’s stronger than it’s ever been and I think the Showtime relationship has been good for everybody and good for mixed martial arts and has given a lot of fighters some great opportunities. If we can continue to grow and continue to build this business the way that we have been … if we’re profitable and the company is doing very well, then I don’t see why it would not continue.”

Coker said Strikeforce’s contract with Showtime could extend to 2014. He doesn’t expect the promotion’s relationship with the network to change.

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tags: Scott Coker   Strikeforce   



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Recent Comments »

da Vinci 81 site profile image  

3/27/11 9:50 PM by da Vinci 81

What? Didn't Zuffa buy the whole thing? Where did you read Coker still owns a part of Strikeforce?

KingstonHawke site profile image  

3/27/11 1:34 AM by KingstonHawke

Sounds nice, but it doesn't make business sense. Zuffa only is the majority owner of Strikeforce. Why settle for majority, when you can start your own "other" promotion, and make ALL of the profit. Business is about cutting out the middle-man, so unless if Coker accepts a buy-out expect him to to fade away with all of Strikeforce when all contracts have expired.

KingstonHawke site profile image  

3/27/11 1:34 AM by KingstonHawke

Sounds nice, but it doesn't make business sense. Zuffa only is the majority owner of Strikeforce. Why settle for majority, when you can start your own "other" promotion, and make ALL of the profit. Business is about cutting out the middle-man, so unless if Coker accepts a buy-out expect him to to fade away with all of Strikeforce when all contracts have expired.

FingerorMoon site profile image  

3/26/11 7:04 PM by FingerorMoon

LOL 'vile subtext'

ferocitytv site profile image  

3/26/11 3:36 PM by ferocitytv

UFC will let Strikeforce live as long as it's profitable? That sounds like double speak with some pretty vile subtext. Strikeforce wasn't profitable. That's why Coker sold it. He's essentially announcing that Strikeforce is going to be absorbed by the UFC with a statement like that. I don't think Dana is going to keep around a promotion that could dilute the UFC's brand recognition. As for the tv contracts, I'm sure the UFC is meeting with Showtime to "readjust" their programming. I bet they're pitching new types of programming that will further enhance their UFC brand recognition and ground Strikeforce into the dirt. Entourage style reality show anyone with Dana as the star? Rival fight camp show ending with the two rival camps facing each other on a new Showtime sports special? The options are endless and I'm sure all these options leave Strikeforce out of the picture. Dana didn't buy this rival promotion to keep it from diluting fans attention and interest away from the UFC.

Victor Parlati site profile image  

3/26/11 1:52 PM by Victor Parlati

"This is absurd. If the "excellent" guys aren't getting paid and aren't getting enough fights to make a living, another org will necessarily fill the void. That's the way the world works."...............***AND that's the whole point: WHAT OTHER ORGANIZATIONS?They are quickly becoming extinct - thanks to Zuffa buying them up and then dissolving them.

Mayweedz site profile image  

3/26/11 12:36 PM by Mayweedz

Hopefully there will be a place for Strikeforce on the MMA map. Excellent place for young B level fighters who are working their way up to the bigger league. Also a good place for A level fighters who are on a loosing slump and who need some time to reajust their game. May also become a good place for aging legends who aren't as competitive anymore but whom still have the ability to draw in viewers. The UFC really is doing a lot of payper views with a lot of diferent fighters right now. A lot of these cards are not well stacked. I kind of wonder how long they can keep it up. The quantity, quality, and pay per view cost of these shows might eentually lose their novelty. A lot of people are getting tired of paying for these pay per views. I would love to see some crossovers. I think some strikeforce fans who typically do not buy UFC pay per views would occasionally pay to watch a crossover of some of their favorite strikeforce fighters in the UFC. Showtime is a great way for Strikforce to build up the names and recognizability of certain fighters to fans (like me) who are too cheap to buy every UFC that is so frequently coming out. UFC vs Strikeforce could be a neat angle, and if strikeforce starts winning too much Dana can just stick the winning Strikforce fighters in the UFC.

orcus site profile image  

3/26/11 11:25 AM by orcus

This is absurd. If the "excellent" guys aren't getting paid and aren't getting enough fights to make a living, another org will necessarily fill the void. That's the way the world works.

BanjaCop site profile image  

3/26/11 10:55 AM by BanjaCop

Coker's not an idiot, hes saying what he needs to say right now.

Daniel Carver site profile image  

3/26/11 10:21 AM by Daniel Carver

Coker is fooling himself if he thinks that SF isn't going to suffer the same demise as Pride and the WEC...the other two promotions that compulsive liar Dana White swore wouldn't be disbanded.