Dana okays Gracie Breakdown of The Twister

source: gracieacademy.com
 

http://a3.twimg.com/profile_images/404237512/IMG_0032_normal.jpg
Rener Gracie to Dana White
the Gracie Breakdowns were intended to educate #UFC fans. What can we do to make it work?

 http://a1.twimg.com/profile_images/1125952203/IMG00163-20100917-1819_normal.jpg
Dana White to Rener Gracie
just landed in chicago. I just followed u. Dm me with ur number and let's talk.

Read entire twitter... (Dana White)
Read entire twitter... (Rener Gracie)


"When you go out and you get on a YouTube or one of these huge portals where you can download content and show content – if you use copyrighted material, we've spent lots of money to make sure there are people out there that take that stuff down," White told MMAjunkie.com.

"I've got nothing against these kids. I don't even know these kids. I reached out to [Rener] on Twitter and said, 'Give me your number and I'll give you a buzz. Maybe there's something we can work out.' But you can't just go use people's footage and make your own videos."

"We just did a documentary called 'Ultimate Royce Gracie,' and we paid a lot of money to license that footage from Rorion. And he was very aggressive and very stern in how he wanted his footage to be used. 'You can show it X amount of times, and then you owe me more money. And if you do this, you  owe me money for that, too.' Their father does the same exact thing with his footage of the Gracies.

"When you look at what's going on with Justin.tv and all these other sites, the responsible sites like a YouTube go through and police what's on their website. They're not going to let people go in there and infringe. It's not the UFC calling up and going, F--- the Gracies. Pull that s--- down.'"

"They used the UFC footage and just like anybody does, it gets taken down."

"This whole thing is ridiculous. It's a bunch of Internet goofballs on those [expletive] chat rooms saying, 'Oh God, look what they did,' and all this stupid talk of how we're policing everything we do. Of course we do. We're a major sports league just like any other sports league."

Read entire article...

It appears as if things worked out, as the Gracie youtube channel is back up:

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tags: UFC   Dana White   Rener Gracie   video   



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Recent Comments »

slamming site profile image  

3/31/11 11:07 PM by slamming

I think it would be a good idea to incorporate the gracie breakdowns on the UFC youtube channel, or maybe cut the footage to incorporate them in the UFC ultimate insider web show.

slamming site profile image  

3/31/11 11:07 PM by slamming

I think it would be a good idea to incorporate the gracie breakdowns on the UFC youtube channel, or maybe cut the footage to incorporate them in the UFC ultimate insider web show.

BruceLeeMMAfighting site profile image  

3/31/11 10:37 PM by BruceLeeMMAfighting

Go get em Dana. Those silly Gracie kids would have got away with it too, if it wasn't for Zuffa.

BruceLeeMMAfighting site profile image  

3/31/11 10:37 PM by BruceLeeMMAfighting

Go get em Dana. Those silly Gracie kids would have got away with it too, if it wasn't for Zuffa.

FenceGrab site profile image  

3/31/11 10:33 PM by FenceGrab

 Were they even using Zuffa footage at all???

FenceGrab site profile image  

3/31/11 10:33 PM by FenceGrab

 Were they even using Zuffa footage at all???

dermotfix site profile image  

3/31/11 10:27 PM by dermotfix

Internet goofballs? Suck it Whitey Ford.

dermotfix site profile image  

3/31/11 10:27 PM by dermotfix

Internet goofballs? Suck it Whitey Ford.

Daddy Rorny Michael site profile image  

3/30/11 4:20 PM by Daddy Rorny Michael

I commented on this issue in a different thread. I thought about it some more and realized how even more stupid this takedown was than I originally realized. The type of fan that looks for these gracie breakdowns are very enthusiastic about mma. These are the same people that help bring new fans into the sport by explaining it's finer technical points. To piss them off is to kill off free marketing for your product. Even in regular retail marketing there's the concept of 'loss leaders'. Widely advertising a few products at a price that's not profitable for the business. The idea is to bring customers in to the store and the good chance that they'll buy something else while they're there.

Daddy Rorny Michael site profile image  

3/30/11 4:20 PM by Daddy Rorny Michael

I commented on this issue in a different thread. I thought about it some more and realized how even more stupid this takedown was than I originally realized. The type of fan that looks for these gracie breakdowns are very enthusiastic about mma. These are the same people that help bring new fans into the sport by explaining it's finer technical points. To piss them off is to kill off free marketing for your product. Even in regular retail marketing there's the concept of 'loss leaders'. Widely advertising a few products at a price that's not profitable for the business. The idea is to bring customers in to the store and the good chance that they'll buy something else while they're there.



 

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