Top Rank boxing promoter: I don't demean Dana White

by John Morgan | source: mmajunkie.com
 

Bob Arum's step son Todd duBoef is the president of Top Rank Boxing, promoting Manny Pacquaio vs "Sugar" Shane Mosley on Saturday. He is recognized throughout the boxing industry as energetic, hard-working, and smart. He understands the economics of the sweet science and its interaction with the new media as well as anyone. Over the next decade, he might be the most important person in boxing. Not the most powerful, but the most important. If he isn’t already.

And he thinks boxing and MMA are not in competition.

"I did 50,000-plus people twice with Manny Pacquaio last year, but I don't have to go out there and say, 'How does that make you feel, Dana? And that's just me. It doesn't include the Klitschko brothers, who each did 45,000-plus twice last year in Europe. It's nonsense playing that game. I don't go and say, 'MMA doesn't exist. Their largest gate in Nevada is $5.5 million. They're not even in the top 35.' I don't do that. That's demeaning somebody's product or competing with somebody's product. I'm not into that.

"I think it's wonderful that consumers have an appetite for the product and they flock to a GSP event or a Lesnar event or an Anderson Silva event. And if it's Pacquaio or Floyd Mayweather or the Klitschkos, there shouldn't be some barometer of success for the products based on immediate results. If there are fans, God bless them. That's wonderful. Why would I be frustrated? I'm encouraged. That's great. That means the UFC is doing a great job."

"There is no competition. Why create a competition when there is none? With my market and what I want to do, I believe there are opportunities for both of us in the fight category. I don't believe there are opportunities for us to throw mud at each other. That doesn't make any sense. That doesn't appeal to me. What appeals to me is that people are engaged in the fight category. How does that help with my market?

"It's the same thing the UFC should be looking at. People are engaged in boxing. How can that help the UFC? In Mexico, boxing ratings are over the top on terrestrial television – superior even to soccer. 'How do we garner some support for the UFC?' That should be their rationale – not to say, 'I want to replace it and kill it and bury it.' That doesn't make sense."

"There are perspectives that are rather jaded in the marketplace as it relates to boxing. My goal is to try and change that rhetoric and try to combat the traditional embedded views that boxing is this or boxing is that or MMA is too gross. I don't go with that.

"I think you've got to expose as big of an audience as possible to your product. If they like it, they like it. If they don't, they don't. But I think both sports are going to be very successful, and I think they're both going to be around for a long time."

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Recent Comments »

JeffersonDArcyChoke site profile image  

5/7/11 10:11 PM by JeffersonDArcyChoke

Right now boxing PPVs have been better values. I enjoyed the entire Morales-Maidana PPV more than UFC 129. Lately in the UFC, the prohibitive favorite wins with EASE. In boxing? Nope. Morales nearly won. Berto upset. JuanMa upset. Mayorga gave Cotto a fight. I'm angry I didn't skip 129. Because UFC 130 appeals to me more and I'd have rather just bought one UFC and Mosley-Pacquiao. I paid 60 bucks last weekend to see Randy squashed, Aldo sick and GSP boxercise for 25 minutes.

HMIC2 site profile image  

5/7/11 10:05 PM by HMIC2

Dana's not from Southie, he was born in CT and spent more time in Las Vegas and Maine than he ever did in Boston growing up. He adopted the Southie thug persona long after he got involved with the UFC. It's a complete put on. He was more church mouse than tough guy in the interviews he did early on.

PoundforPound site profile image  

5/7/11 10:01 PM by PoundforPound

No, I'm talking about when Don King would have JC Chavez, Terry Norris, and Felix Trinidad all on the same card. During their primes.

GingerWhinger site profile image  

5/7/11 9:39 PM by GingerWhinger

King is great at putting guys that were good 10 years ago on his undercards. At least there's some name value, but boxing can and will do better

PoundforPound site profile image  

5/7/11 9:09 PM by PoundforPound

Golden Boy Promotions has already been offering PPVs with better cards as of late.The nature of the sport though is that you can only have 3 or 4 fights on a PPV, tops. Because you have to factor in that each one could possibly go 12 rounds.Don King gets maligned a lot and deservedly so, but one thing he was very good at was giving you 4 entertaining fights on his shows. The sport just needs to get back to doing that more.

Soul Gravy site profile image  

5/7/11 7:11 PM by Soul Gravy

Wow, professionalism. Dana should take note.

thefightingsheep site profile image  

5/7/11 6:52 PM by thefightingsheep

Good posts per usual by J. Probst, although I think he is being a bit American-centered in his negative prognosis for boxing. Boxing has done a great job of building stars in Latin America, central and eastern Europe and East Asia over the past decade. My biggest hope is that the current generation of promoters dies off (Arum and King are in their 70s) and is replaced with a better bunch....if they don't do it organically then there is no reason White or Coker couldn't try to put on a different style of boxing card--i.e. one with competitive matches all the way through.

sanno site profile image  

5/7/11 1:13 PM by sanno

lol

lil eagle soars again site profile image  

5/7/11 12:47 PM by lil eagle soars again

boxing>mma and always will be..no mma fight can match the drama and sheer excitement of the any of the great boxing fights. it is far more beautiful to watch a boxer who has spent years perfecting his craft put on a masterful display of his art than 2 well rounded athletes stand and wang or lay n pray on each other.

jimbobyeaboy site profile image  

5/7/11 12:33 PM by jimbobyeaboy

Todd sounded very intelligent and made good points. Dana is the one who constantly talks smack about boxing like a high schooler.



 

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