UFC dominates boxing at Vegas sports books

by Case Keefer | source: lasvegassun.com

MMA has eclipsed boxing. First it showed in general interest on the Net. Then it was PPV buys. Then number of bouts and regulated fighters. Then stadium gate. Now, as reported by the Las Vegas Sun, MMA has taken over at the Vegas sports books.

As recently as two years ago, sports book directors didn’t know what to make of the UFC.

The promotion hailed mixed martial arts as the fastest growing sport in the world, but the public wasn’t stepping up to Las Vegas betting windows enough to match the hype. That has changed.

“The action has gone up like you wouldn’t believe in UFC,” said Mike Colbert, sports book director for books at The M, Hard Rock, The Cosmopolitan and Tropicana. “On these Saturdays when we have these UFC cards, we do massive handles.”

Colbert said an average UFC event would bring in four times the number of bets as an average boxing card.

“You’re talking to an absolute boxing guy here, and I will be the first to admit that UFC is more popular betting-wise,” Colbert said. “I never thought I’d see the day where it’s this popular.”

“In boxing, most people can’t even tell you who is on the undercard,” said Jay Rood, sports book director of MGM Resorts International. “If you go to an MMA card, the buzz in the crowd and prior to that could be just as much about one of the first fights on the card ... The great thing about MMA is people are going for all the fights.”

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Recent Comments »

Calhoon site profile image  

5/30/11 1:45 PM by Calhoon

Gambling is always followed by corruption.Some people assume that the UFC are the people who pay off the judges in order to promote the fighter they need to but I believe the corruption comes from the gambling industry. Dana knows this and has to accet it because even he is powerless against them. Besides the UFC can promote any fighter and convince the majority of fans that they are the worlds greatest.

themmaexpert site profile image  

5/30/11 1:06 PM by themmaexpert

Jesus just stfu.

JoelN site profile image  

5/30/11 12:41 PM by JoelN

 I think it may have to do more with the amount of action they can draw on fights that don't mean anything (rank wise) as opposed to "UFC taking over".  In boxing there isn't a lot of hype around the undercard guys in most circumstances.  UFC is almost ALL hype, thats what they do; they are marketers\promoters first and foremost.  They attempt to generate interest in ALL fights, regardless of skill or lackthereof. The boxing model is different, UFC is basically a closed shop....UFC doesn't allow for anyone to do anything unless they work for the UFC.  They attempt to control everything, this is why boxing is on HBO, ESPN, Showtime, Fox.....etc, etc and the UFC is on Spike and not on HBO, EPSN, Showtime, Fox.....etc. Boxers/promoters/network providers/ranking systems are all seperate, UFC they are all encompassed into one organization. So unless boxer A has a great promoter who thinks his guy has star power and is willing to put in the time to create a star, you might not get the exposure needed to make people want to bet on your fights. early afternoon rambling complete....carry on

Gnarls Gnarlington site profile image  

5/30/11 9:31 AM by Gnarls Gnarlington

I knew we could do eeeet!

hubris site profile image  

5/28/11 6:44 PM by hubris

I hope people talking shit about the UFC will come here to apologize now`

un3rgr0und site profile image  

5/28/11 6:41 PM by un3rgr0und

This is exactly right, that's why boxing isn't as big, they don't get how to build up all their fighters not just the main two guys or whatever. I've seen ESPN doing Friday Night Fights the past few weekends, that would be a good place to build these lesser known guys a following, have more tv events for boxing and make the public know who the hell is fighting that night and maybe boxing would do a little better.MMA is king though, in this new age....

CraneKickedByTheKarateKid site profile image  

5/28/11 6:15 PM by CraneKickedByTheKarateKid


MartialArtsMixed site profile image  

5/28/11 6:05 PM by MartialArtsMixed

VTFD for talking smack about our residential GIF master.