While the opportunity to trash a house and put a wimp in a headlock may have ben enough to land Guida, Safe Auto also has a sponsorship agreement with the fighter, who wears the Safe Auto logo on his trunks in the octagon.
One thing that Safe Auto hopes for with spots like this is a buzz online among fans of the sport of mixed martial arts, which it sponsors.
The spot seems to have done fairly well, getting more than 29,000 YouTube views in the past month. Far fewer people, however, have watched the behind-the-scenes video of the shoot. It’s pretty funny, and Guida seems like a nice guy, despite seeming especially anxious to break stuff.
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