The “Ground and Pound Burger” or the “Octagonal Pizza” may soon be headed for the menu at Boston Pizza.
The casual dining chain has entered into a “multi-year” sponsorship agreement with the world’s foremost mixed martial arts organization, Ultimate Fighting Championship (UFC).
The deal makes the national chain – which operates more than 340 restaurants coast to coast – an exclusive partner of UFC in Canada. According to the two parties, the deal will provide Boston Pizza patrons with an “enhanced UFC experience” that could potentially include in-restaurant appearances by UFC fighters as well as UFC-related menu items.
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