Bellator on Spike is only an interesting matter of when

by Dann Stupp | source: mmajunkie.com
 

Bellator Fighting Championships' move from MTV2 to the higher-profile Spike TV is a foregone conclusion. The only question is if it's next year or the year after.

Viacom, which owns both MTV2 and Spike TV, certainly could facilitate a move.

"Everyone wants Bellator to come to Spike TV," one source in the company said. "We're all in this together ... But it all comes down to the UFC library."

While Spike TV no longer will air live UFC events after this year, its existing contract allows it to air the UFC library in 2012. However, as long as Spike TV has the rights to the content, it can't air programming from other organizations until 2013.

However, the UFC could purchase and reclaim the library if it can reach a deal with Spike TV.

"I don't think FOX truly understands what having the library means," one Viacom source said. "That means we could put (old seasons of) 'TUF' against (new seasons of) 'TUF.' We could be airing fights, replays of fights, all kinds of stuff when they're airing live fights."

So is eliminating the threat of counter-programming worth a scenario in which Bellator could move to the higher-profile Spike TV in 2012?

"That's the billion-dollar question," the source said. "And it's answered by people richer than you and I."

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Bellator Fighting Championships Fall Preview
Get More: Bellator Fighting Championships Fall Preview

 

MMAPayout Perspective:

As you can see from the video, Spike and Bellator continue to grow their partnership as Spike continues to slowly integrate the Bellator brand on to the network. This is a great promotional video, and was done in a manner where it is Spike TV ready, as you can see with the placement of the Spike brand on the bottom left.

These videos by Bellator are great  promotional tools that do a great job of introducing their fighters to new audiences by telling individual stories from their fighters.  In this case, the goal is to convert as many viewers of Spike/Spike.com as possible to tune in and watch Bellator when they slide in and take over the UFC slot, as most assume is a foregone conclusion at this point.

If that wasn’t enough of an indicator, Spike and Bellator announced the streaming of Bellator prelims on Spike.com yesterday. There was also been cross-promotional efforts between MTV 2 and Spike in recent months and that will continue this week as Bellator’s LW champion Eddie Alvarez is booked to appear on Spike’s TNA’s Impact this week, pushing the opening of the new Bellator season.  It is said that Spike TV executives were with Alvarez the entire time according to F4WOnline.com.  “It should be noted Joe Warren was on TNA in the past, the Bellator was plugging TNA even on MTV 2, virtually every week last season”.

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tags: Bellator   Spike   MTV   video   



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Recent Comments »

Media Monster site profile image  

9/8/11 2:57 PM by Media Monster

The deal was done before the first bellator promo hit MTV2...Media Monster - the deal for bellator was spike's to begin with. mtv2 took it to hone it, while spike finished out their deal with the UFC. bellator came over to mtv2 in 2010, that was also the year that spike signed their last deal with the UFC... for 1 year only.

Zedlepln site profile image  

9/8/11 2:42 PM by Zedlepln

Actually, it was brought to you by MMA Junkie.

chokeyou site profile image  

9/8/11 2:26 PM by chokeyou

im pretty sure this deal isnt done yet.

Media Monster site profile image  

9/8/11 2:26 PM by Media Monster

2012, not 2013

Chimonos Revenge site profile image  

9/8/11 2:21 PM by Chimonos Revenge

That is good news for Bellator.I think they get overlooked because they are on MTV2.Fans that used to tune in to the UFC on Spike , but not Bellator will be introduced to the product.

BrockbackMountain site profile image  

9/8/11 2:17 PM by BrockbackMountain

Anyone watching old TUF instead of new TUF is retarded.(i mean watching any recent season of TUF is a waste of time anyway, but watching reuns of that would be even worse)And for fight nights... Who would watch a spike replay when you can watch a live fight?

Magnum TA site profile image  

9/8/11 2:14 PM by Magnum TA

Bellator is going to Spike but we don't know when. Brought to you by UG news!

EPGScott site profile image  

9/8/11 2:13 PM by EPGScott

I think the vast majority of this site called that move, it was a no brainer. HH you are not!

Media Monster site profile image  

9/8/11 2:11 PM by Media Monster

called it 2 weeks ago:http://www.mixedmartialarts.com/mma.cfm?go=forum.posts&thread=1862890&page=1

clattymine site profile image  

9/8/11 2:07 PM by clattymine

 Pretty much this. Why counter program with the same product.  Put Bellator in the spotlight.  It's like the WEC was, guys rarely fight safe and the fights are usually awesome!