Bellator's tournament format continues to produce intrigue, some major title fights are just weeks away, and the organization is reaching more viewers thanks to broadcast/streaming deals with the high-definition EPIX channel and Spike.com.
But as CEO and chairman Bjorn Rebney recently told MMAjunkie.com, those Saturday-night time slots remain a constant source of discussion.
Bellator now airs on MTV2 on Saturday nights. But those events frequently face competition from the UFC, Strikeforce and other weekend-loving promotions.
"We've had some consistent amount of investigation and due diligence into what's the best time, the best day," he told MMAjunkie.com soon after the organization announced its preliminary-card streaming deal with Spike.com. "Where can we reach the largest number of consumers with the Bellator product we've been putting out there?
Saturday events obviously make it easier to sell tickets, and Rebney said the remaining five season-five events will stay in their Saturday slots.
"In season six when we kick off in the first quarter of 2012, it remains to be seen," he said. "We're not dead set on any specific [time slot] when we determine what's best.
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