Dave Metzler of the Wrestling Observer reported the initial PPV buy rate for UFC 143 were approximately 400,000 buys. The numbers seem to be a pleasant surprise for the overall viewership for UFC 143 which includes improved prelim ratings on FX.
MMA Junkie reported that the UFC 143 prelims on FX earned 1.4 million viewers. While the prelim numbers still do not compare with Spike TV’s version of the prelims, its a significant improvement from 142 and the FX version is a 2 hour show.
The 400K buy rate blows away my expectation of 250K buys. The buy rate is surprising and while the Diaz factor definitely helped, I also have to think the new marketing and promotion (including the new shows on Fuel) from the Fox deal was a factor. If indeed, Diaz carried this PPV, it will be interesting to see what happens with him next. Certainly, the UFC hoped that Diaz would have won which would set a great matchup with GSP. A rumored rematch with Condit was on and off most of Wednesday.
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