Camozzi shares his view on making MMA more mainstream

source: The Underground

From: camozzi    
Posted: 1 hour ago
Posts: 464

In the last few years the Ultimate Fighting Championship has blown up bigger than we ever imagined and its only getting bigger. We often hear the words "the fastest growing sport in the world" when talking about MMA but at what point does it become the biggest sport in the world?

When the average American thinks of sports, they first think of Baseball, Basketball, Football or Soccer (American). These would be considered to most, mainstream sports. The UFC just signed an exclusive deal with FOX yet we're still not noticed by your average sports fans. Whats separates these "mainstream" sports from MMA?

If you turn on the TV you see commercials for Pepsi, Hanes, Gillette, Old Spice, Nissan and dozens of other major companies featuring athletes from the "mainstream" sports. I think that's what we are missing. Once MMA fighters, like myself, can start drawing in companies like Walmart, HomeDepot, IKEA, Honda, Chevy, Tide, the list goes on, we will be seen as one of the main sports worldwide. These companies bring tons of money to the table as well as exposure to every household with a TV. I would love to see an MMA fighter on a Wheaties Box.

What I’m getting at is, sponsorships/endorsements do a lot more for this sport than the average fan realizes. MMA is slowly breaking into the companies like BudLight, Miller, XBOX (Microsoft) and that’s why I send my business towards those companies. They don’t sponsor me directly but they are getting into the sport and could possibly choose to back me one day. My management, Ingrained Media, is constantly teaching me to build Chris Camozzi as a brand, not just a fighter that gets in the ring every few months and fights and you don’t see me again until the next fight.

When a company chooses to work with me you get so much more than logo placement on my shorts and banner. When we turn on the TV and see a fighters banner do we go "Oh man look at Good4UDrinks on his banner, I’m going to go order some now!". No we don't. I’m pretty sure I never noticed sponsors on shorts until I started trying to find my own. Do average fans really pay attention? Most likely not. Sponsors like Good4UDrinks get more out of me plugging them constantly on Twitter, Facebook,, Interviews, radio shows and word of mouth than they ever would from a logo on my shorts/banner.

I feel as though this is what separates me from most fighters. There isn’t a day that goes by that I’m not plugging sponsors online, posting pictures, making videos with their products or sharing my opinions about them. I put a lot of work into supporting the people that help me on a day to day basis. Its nice to be able to build some financial security with sponsors on a monthly or per fight basis. Having that stability really helps me put my mind at ease and train 100% all day long.

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Recent Comments »

RandyDarsh site profile image  

5/22/12 9:36 AM by RandyDarsh

Good read interesting. Read as well.I was wondering what it would do for the sport to have jones snag a Nike deal.I don't think that's out of the question just yet either.

Calavaro site profile image  

5/22/12 8:59 AM by Calavaro

Oh, I don't mind people ripping me a new one (as long as it is anchored in reality a little bit). I am not a pro fighter, but you are welcome to evaluate my performance in my non-profit work (a lot with government and military). In fact I would welcome it, specially from a hard working man as yourself. Insight from a different perspective is always welcome, even though it might smart a bit at first.  

Clarence Parents site profile image  

5/20/12 11:29 AM by Clarence Parents

I get that it's supposed to be 'ribbing' or a joke and all about the 'gassing' .. but what a cunty thing to say.

Shane Carwin site profile image  

5/20/12 11:18 AM by Shane Carwin

No apology needed. I will patiently wait for you to do something on a similar scale so I can judge it. Let me know when you get there.

Calavaro site profile image  

5/19/12 12:45 AM by Calavaro

But which one for the right straight?What to take for 2nd round gassing? (sorry Shane)

KevinMcAllister site profile image  

5/18/12 5:45 PM by KevinMcAllister

Soooo.....drink the milk thistle one after sparring Bas Rutten?

camozzi site profile image  

5/18/12 5:06 PM by camozzi


DiscipleDojo site profile image  

5/18/12 1:14 PM by DiscipleDojo

 TTT for Kamikaze

camozzi site profile image  

5/18/12 12:57 PM by camozzi

Destroy Everything, ill mention it to Jamey. Thanks for the feedback.  Yes I have turned down sponsorships for products I wouldn't use. I dont want to tell my friends and family to go buy something that I dont believe in.  

camozzi site profile image  

5/18/12 12:55 PM by camozzi

 Thanks Shane. The PreLoad and Relaxation are my favorites. I literally drink one of each kind most days though. I love that the recovery has Milk Thistle in it. Its good for your liver