White: TUF returning to taped format, was a 'smash hit home run' for FOX

source: sports.yahoo.com

TUF will return to a taped format for its next season, UFC President Dana White told Yahoo! Sports on Tuesday.

The show will remain on Friday at 10 p.m. ET on FX, though White said if "this next season isn't up to the standards I expect, they promised me we can move it to Tuesday or Wednesday... But this season was a smash hit home run for them."

He said casting for Season 16 would begin in three weeks and will debut in September. Season 2 on FX will feature welterweight fighters. White said he still had not determined who the coaches will be.

When Fox struck a deal last August with the UFC, it wanted to put "The Ultimate Fighter" on FX. The only open slot, though, was on Friday night, which is generally regarded as the worst ratings night.

According to FX spokesman Dominic Pagone, TUF was the second-most watched series on basic cable on Friday nights among men 18-34 and 18-49, trailing only ESPN. Pagone said among men 18-49, FX's ratings with "The Ultimate Fighter" improved 141 percent year-over-year.

White said that the perception that TUF was drawing poorly on FX was because Spike executives were leaking ratings to MMA web sites and presenting them in a misleading way.

He said Spike also tried to create confusion in the marketplace by running reruns of TUF programming against the live show on FX.

"At that point, a lot of the big promotional platforms that are within the company are on hiatus," said Chuck Saftler, the executive vice president of FX. "The NFL wasn't there. MLB wasn't there. "Sons of Anarchy," "American Horror Story," "It's Always Sunny in Philadelphia," which are all big promotional horses within the Fox and FX world, were all being rested."

"Considering that we launched when we launched without those promotional platforms, I'm really happy with where we are."

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Recent Comments »

Nick Fury site profile image  

6/13/12 6:00 PM by Nick Fury

Friday at 10 is the shittiest time slot. Another season I wont be following.

MagSlim site profile image  

6/13/12 2:03 PM by MagSlim

You have never worked in communications and don't have the slightest clue how stories get written.Communications director at Spike 100% took public ratings and cut and pasted specific ones to tell a story, added some supporting info and sent that to several key bloggers. That's what they get paid for to generate 'earned media.'It's the exact same way political stories get written and exactly the same thing the UFC does. They feed info to reporters as a tip, have them do a little of their own 'research' and then write a story along the lines of the narrative that was presented to them.C'mon man, that's why Dana gets so mad when real investigative reporters do stories that weren't fed to them by the UFC.

Hungry4Stink site profile image  

6/13/12 11:47 AM by Hungry4Stink

Yeah, Dana's ridiculously paranoid. The ratings weren't leaked by Spike, anybody could go to the TV By The Numbers website and see the ratings/viewership every Monday. And see that they fell all season and were well below what they got on Spike.

UGCTT_Dinamita site profile image  

6/13/12 11:24 AM by UGCTT_Dinamita

I liked that tUf was live. It was the only reason I tuned in. Now I probably won't watch unless I like the coaches.

LokiTheJester site profile image  

6/13/12 11:15 AM by LokiTheJester

Interesting to note that on normal TV shows, 9 seasons is usually considered the limit for a show to stay relevant/creative

Media Monster site profile image  

6/13/12 11:14 AM by Media Monster

I think the plan will be to eventually go live again. As much as Dana and the FX suits are saying "the ratings were a home run", they weren't. They barely held their own against what Spike was rating with TUF.My theory is Dana & co. need to prove to FX that this show can deliver viewers... and not in just the last 15 min. When you cut a storyline in 6 days it's not going to be very exciting, and this season proved that.I think the end game will be live TUF on a Tues or Wed night. Zuffa just needs to crank out another season filled with storylines that jump around days and weeks to make the fighters seem more entertaining. But live fights is what the UFC's all about and I think they'll try to get back to that asap.Welterweight season btw... anyone thinking GSP/Condit as coaches? The time frame matches up.

Stephen Holder site profile image  

6/13/12 11:06 AM by Stephen Holder

I totally disagree in terms of how to revive the show but as a mma purist I understand what u mean. I get that its not cool to admit to liking the man drama but it doesn't matter wether its the real housewives of shitsville or tuf you need drama. It seems when the coaches have a storied beef a and can portray a true animosity it energizes the fighters and creates tension. The best seasons of tuf are penn/pulver hughes/serra and ortiz/shamrock. Watching faber n cruz argue about magazine interviews is like watchin two dudes taking a bubble bath. I think its easy for us to say now that guys like nate diaz and grey maynard have more potential than guys like chiasa but it might just seem that way in retrospect cuz after the show ppl hated on all those dudes too and it takes a few years worth of fights for those fighters to establish themselves in most cases.

easedel site profile image  

6/13/12 10:45 AM by easedel

Cool another season I won't watch because of the day it is on + time slot

kevsh site profile image  

6/13/12 10:26 AM by kevsh

Fuck, said "their" instead of "they're"... Hey UG, spend a few bucks and fix your forum software? Insane I can't edit without it including <BR> tags.

kevsh site profile image  

6/13/12 10:24 AM by kevsh

Agreed, but personally the bigger, related, problem is that the cast every season seems the same, different names, same look, attitude, drama. Many of these guys act like their 16 years old and it gets old (no pun intended) very fast. Give me a season where at least most of the fighters are reasonably mature. Guys who have a real story, not teen angst, then I'll watch again. As well, more house, less training - not that I want drama but some of the most compelling seasons and fighters were so because we really got to know them. The Bonnar/Griffin finale was great not just because of the action but they were extremely likable guys that we sort of "grew with" as the season progressed. Don't get that with the finalists any more.Now of course Dana and co. don't care what I or any of us say because they have all the answers apparently :)


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