Dana White predicts 1,000,000+ buys for UFC 148

by Kirik Jenness | source: The Underground

In 2009 UFC President Dana White said if UFC 100 broke 1,500,000 PPV buys he would jump off the 43-story Mandalay Bay. It got 1,600,000

In a rare moment, cooler heads prevailed, but not until White started actually training for the BASE jump. BASE, which stands for Buildings, Antennas, Spans (bridges) and Earth (cliffs), is insane.

Although cheeleading has a vastly larger track record of catastrophic injury with some 20,000 injuries reported every year, MMA in dangerous. Skydiving is really dangerous.

BASE jumping is catastrophically dangerous, with a 2007 study recording 14 deaths in 32,760 jumps, with a huge rate of serious injury on top of that.

If anyone is upset with White for not jumping off the Mandalay Tower, well, having some upset fans with a long memory is better than being dead with a wife and children.

During the UFC 148 conference call, White made another prediction, without the promise to tug on Superman's cape, cave dive crocodile lairs, or shoot himself in the side of the head with a large caliber handgun.

"There's no doubt that we expect over 1 million buys here. We expect UFC 100 numbers," said White during a UFC 148 pre-fight media conference call.

There have been some underwhelming PPV buy rates in the last two years.The last event to break one million pay-per-view buys was 2010's UFC 121, headlined by then heavyweight champion Brock Lesnar vs. then unbeaten Cain Velasquez.

Neither Georges St. Pierre nor Jon Jones have as yet broken one million buys on their own. The fabled UFC 100 was headlined by both Brock Lesnar and George St. Pierre defending their titles.

Can UFC 148 break 1,000,000 buys?

Anderson Silva is the best fighter in MMA, some say ever. The last time they met Chael Sonnen dominated Silva like it was his job, before succumbing to a last minute triangle choke. The pre-fight trash talk has been epic; WWE stars are probably taking notes on it in a seminar.

The stars are aligned to break 1,000,000 buys on July 7.

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Recent Comments »

tjmitchiscool site profile image  

6/28/12 1:28 AM by tjmitchiscool

Maybe Dana might be right..this is the 1 card everyone's buying for the year lol

kinkle site profile image  

6/28/12 1:22 AM by kinkle

The days of 1 million plus UFC buys are over. If they put GSP, ANDERSON, JDS, Jones, Benson ALL on one card, it still wouldn't crack 1 million. The fad is over for most people, the days of UFC parties are over.

KissMisery site profile image  

6/28/12 1:15 AM by KissMisery

Tito still pulls in PPV buys from the CASUALS and maybe not the extreme, ELITIST MMA snobs who think every fight should have "title implications".BUT I would be surprised if this pulls 1 million. Pacquiao was shy of that this last event and his name alone is worth more than Silva AND Sonnen's. Sorry, that's fact.

SmackyBear site profile image  

6/28/12 12:25 AM by SmackyBear

Using numbers from MMAPayout.com, they got 6,750,000 PPV buys for 16 PPVs (two of which were held outside North America) in 2011. That's good for an average of just under 422k buys per PPV event.

tdunning site profile image  

6/27/12 11:15 PM by tdunning

200k? Seriously?Does the casual fan want to watch Tito Ortiz fight? No! Why not? Because it isn't 2005The guy is 1-6-1 in his last 8 fights, which spans over 5 years. He won't bring in 200k buys

Chris27 site profile image  

6/27/12 12:54 PM by Chris27

I dont think it will, I think the card the way it was, with more promo it could have, this card wont.UFC isnt even doing a Primetime for it, wtf. I think they are dropping the ball on promoting this event.It will probably do 700k to 800k tops.

crazydave site profile image  

6/27/12 12:37 PM by crazydave


Willin site profile image  

6/27/12 12:25 PM by Willin

Wtf? The first match did ~600k buys. You think this is going to do less? You be crazy.

Zombie Flanders site profile image  

6/27/12 12:01 PM by Zombie Flanders

Weak card with a good main event. Business as usual.450k buys.

Douche site profile image  

6/27/12 12:00 PM by Douche

Tito will bring 200k alone.