UFC's Phil Davis featured in new Sprite commercial

by Natalie Zmuda | source: adage.com
 

 Sprite execs say the new campaign and tagline are meant to be broader than just basketball, allowing Sprite to hit on other teen "passion points," such as music, skateboarding and film. In the second half of the year, the brand will be promoting a contest for film students.

"We're trying to link all of these different passion points in a way that has consistency in it," said Mr. Keith. "Sprite has a very specific teen target, so we're looking for a crisp articulation."

"In the last two years, we've been fine-tuning against the same strategy," added Rafael Acevedo, Sprite brand director. "This campaign is based on the same fundamental truth we have for Sprite -- unique, intense excitement."

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tags: Phil Davis (detail)  video   



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Recent Comments »

BrattMamley site profile image  

2/17/13 11:44 AM by BrattMamley

I saw this on the NBA All Star dunk contest thing last night a bunch of times. Good for Phil.

zedlepln site profile image  

7/27/12 6:04 PM by zedlepln

Sprite didn't have to drop his name. He could have been a random mma fighter or wrestler (esp with the Olympics here). Instead, they chose to build his brand as well as theirs. If the spot gets good response, that will likely lead to further appearences by Phil under the Sprite label.

robopimp site profile image  

7/27/12 5:59 PM by robopimp

The reason it's not common is because guys like Kobe, LeBron and Tiger Woods are actually famous. They had to call out Davis' name so people would know he's a real athlete.

zedlepln site profile image  

7/27/12 5:54 PM by zedlepln

Agreed. I hope the spot gets some good rotation.

stonepony site profile image  

7/27/12 5:50 PM by stonepony

I want some grape drink!http://www.youtube.com/watch?v=NuTjQLfU6Gk

DanTheWolfman site profile image  

7/27/12 5:48 PM by DanTheWolfman

lol, what's with all the weird comments Good for Phil, even better that they said his name, that is not that common.

Letibleu site profile image  

7/27/12 5:40 PM by Letibleu

Wow, that was actually kinda painful to watch.Glad to see more tiers of fighters other than current/former title holders getting mainstream acknowledgement but... just wow.

zedlepln site profile image  

7/27/12 3:11 PM by zedlepln

Voted the fuck down.

yellow wrkahlc site profile image  

7/27/12 3:09 PM by yellow wrkahlc

Oh wow. Didn't click in my head at first, but that makes this commercial so much better.

Typewriter site profile image  

7/27/12 3:07 PM by Typewriter

ban this piece of shit please