UFC 152 PPV buys preliminary estimate is 450k

source: f4wonline.com
 

Dave Meltzer is reporting very preliminary PPV buy rate estimates for UFC 152.

Preliminary numbers from UFC 152 are 450,000 to 460,000 buys. Keep in mind these are still early numbers and can vary greatly.

It’s at the low end of expectations. I think the key here is that the six weeks between shows really didn’t make a difference.

It’s considerably down from Jon Jones’ last fight. Obviously Vitor Belfort wasn’t going to draw as his opponent like Rashad Evans because you had no grudge match and betrayal storyline. But this looks to be less than Lyoto Machida.

I really don’t think all the publicity was going to keep people from buying, but one thing is pretty much for sure. All that publicity didn’t either make him a bigger marquee star, nor did it create a situation where he sold more because people would buy to see him beat up.

The only people buying to see him beat up were the same people buying to start with.

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Recent Comments »

Chris27 site profile image  

10/4/12 9:31 AM by Chris27

I think its more about the opponent. This shows no matter who Jones fights he can draw 450 to 500k.Put him in a big fight and he will do more. Jones/Sonnen or Hendo I think would do 500 to 600k, I think Jones vs Anderson would do over a mill, I think Jones at HW will do even more.

MentaL site profile image  

10/4/12 9:19 AM by MentaL

i guess they are good considering the shit storm dana put upon him. 

Chris27 site profile image  

10/4/12 9:15 AM by Chris27

Are you kidding me? Every fight he has headlined on PPV has done 450k or more. How is that not being a big PPV draw?Doesnt even matter who he fights he can pull close to half a mill buys on PPV.I'd say that he is certainly a big PPV draw. In time if he keeps winning, fights hendo, ever fights Silva or moves to HW his numbers will go up.

slamming site profile image  

10/4/12 7:23 AM by slamming

Wise words. Henderson vs Jones is better for business and gives them further opportunity to build more hype for a machida rematch by letting machida destroy someone else in the meantime.

Pancake Syrup site profile image  

10/4/12 6:30 AM by Pancake Syrup

Was close with my 413K pick

Beggsie site profile image  

10/4/12 5:32 AM by Beggsie

Pretty good numbers, at least it was over 200k.

Deaf Forever site profile image  

10/4/12 4:41 AM by Deaf Forever

This is why they should come to their senses and NOT book Machida/Hendo. Get Henderson in there with Jones asap. The fans aren't nearly as stupid as Zuffa thinks. They want compelling fights (ON PAPER). Belfort did better than expected but on paper the fight looks like a mismatch (and was indeed a mismatch other than the armbar).Also, NEVER bury your champions Dana. That press release and bashing (not criticizing, BASHING) of Jon Jones was inconceivably stupid. You try to hurt the Jones brand you end up hurting the UFC brand considering this dude is YOUR champ and the face of YOUR product.

slamming site profile image  

10/4/12 4:16 AM by slamming

I guess $550k but i overestimated the effect the layoff between events would have.

Warzone209 site profile image  

10/4/12 3:40 AM by Warzone209

450k is good for how watered down the card was the Co- Main was a weight class that not many PPv casuals care to see anyways.  And when GSP did big PPv buys it was mainly do to being on stacked cards and HeavyWeights and UFC Vets on the card or Brock the WWe Kingpin.  Not sure if King of Decisions is bringing in the mass ppv's outside of Canada on his own.

Schmohawked site profile image  

10/4/12 3:00 AM by Schmohawked

In my honest opinion, these are the best numbers are going to be without a big rival fight or a superfight on the card. I don't want to believe it but it feels like MMA has been on a decline this year, especially this summer. Besides UFC 148 there have been mediocre cards and people aren't going to pay 50 bucks for that. Sadly, I think numbers are going to continue to decline until the prices go down. Even the biggest MMA fan isn't going to pay 50 bucks to see Wandy vs. Franklin or Faber vs. Barao. With all these weight divisions there should be NO LESS than 1 title fight on each card. If not, you can't expect to see bigger numbers. More and more people will spend 20 bucks to eat wings and drink beer at their local BWW instead.