Keep in mind, St. Pierre helped put over 55,000 butts in the seats of Toronto's Rogers Centre for UFC 129 and is also a recipient of "Canadian Male Athlete of the Year," an award he's previously bagged and tagged three straight years. In short, he's a pretty big deal in Canada, eh.
So why hasn't UFC 154 sold out?
This writer expected rabid mixed martial arts (MMA) fans to be thirsting for their hero's return. It has, after all, been nearly 18 months since "Rush" fought inside the Octagon, a unanimous decision win over Jake Shields at the aforementioned event in "Hogtown."
And heading into day 60 of the NHL lockout, there's no professional hockey to get in the way.
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