White: See what happens

by Trent Reinsmith | source: bleacherreport.com

The UFC made their debut with FOX on November 12, 2011 with a one-fight teaser. That fight saw Junior dos Santos dethrone heavyweight champion Cain Velasquez via 64-second knockout. The quick knockout was seen by 5.7 million viewers.

Since then, the ratings on the subsequent FOX cards have seen declining numbers, with the low coming for UFC on FOX 3 and UFC on FOX 4, which pulled in 2.4 million viewers each.

People that care about such things pointed to the declining numbers and went into full “the sky is falling mode,” a ridiculous leap considering the deal with the UFC and FOX is still in its infancy.

One person that has not panicked is UFC president Dana White, and if one is to believe the words he offered to the media following UFC 154, neither have the folks at FOX:

“You guys are always so focused on the ratings and all this s**t, we’re in a long-term deal with FOX, we’re not going anywhere and we might even be in a longer term deal with FOX.”

Asked to elaborate on that comment, a smiling White simply replied “see what happens.”

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tags: Dana White   


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Recent Comments »

Lobo8 site profile image  

11/27/12 9:14 AM by Lobo8

Business as usual.

nick diaz nut hugger site profile image  

11/27/12 3:09 AM by nick diaz nut hugger

So did anyone ever see what happened?

fightsfan site profile image  

11/26/12 11:27 PM by fightsfan

UFC IS GETTING PRIMETIME EXPOSURE ON NFL SPORTS PROGRAMMINGHave seen some very strategic UFC commercial mentions during Sunday and other broadcasts. they are building brand momentum.

Fedors Jim Jams site profile image  

11/26/12 10:39 PM by Fedors Jim Jams


kinson site profile image  

11/26/12 10:37 PM by kinson

According to everyone the UFC is fucked. Guess we will have to settle for only Strike Force.

TheComedian site profile image  

11/26/12 10:26 PM by TheComedian

It's their product that has driven away viewers. The first two FOX shows where complete DUDS and it drove everyone away and left a bad taste in a lot of potential fans' mouths. Those people are not coming back no matter what station they are or how hard the push from FOX is.Also, TUF is so bad now that it will only decline.The UFC will not grow unless they have another Brock Lesnar type event...

irishman84 site profile image  

11/26/12 6:54 PM by irishman84

hows that jumping to conclusions? Seems like a pretty reasonable deduction to me. Dana can say that shit all he wants but any HC fan knows the sport's popularity hasnt just "plateaued", it has declined... significantly. Thats in the US at least. Ill always be down for combat sports and as much as i can get. GSP nut slobbers arent helping by excusing the decision mentality and getting up-in-arms about the potential for the biggest fight ever. GSP doesnt need protection hes a big boy

MMALOGIC site profile image  

11/26/12 6:43 PM by MMALOGIC

  http://www.sportsbusinessdaily.com/Journal/Issues/2012/11/26/Media/FoxSports1.aspx   from the authors twitter:  "There will be lots of UFC on fs1". and based on the article they are also planning a ufc event on the network during a mega launch week. I believe FS1 is what saved the UFC/Fox deal becuase it has been a disaster.  With Fox losing out on some bids for sports programming and now launching fs1 they need the UFC to succeed big time.  And that's why we are now seeing Fox go all in. alot of the UFC programming will move from fuel to FS1 (which is available in 80 million homes).  The prelims, ppv replays, etc.. will move to fs1. 2013 and 2014 will be huge for the UFC.  the only real challenge they have now are injuries.  

crossfire site profile image  

11/26/12 6:10 PM by crossfire

Comment of the day.

MagSlim site profile image  

11/26/12 5:58 PM by MagSlim

Any more info on FS1? Couldn't find anything in a search.