White: We didn't set out to dissolve Strikeforce

by Matt Erickson | source: mmajunkie.com

"I see a lot of this s--- on the Internet, people saying, 'Oh, I knew this is exactly what we knew was going to happen. They bought (Strikeforce) to bury it,'" White said. "Any of you guys who were around me at the time know that was absolutely not the plan. I was pumped up about it and looking forward to getting into it."

Not long after Zuffa's purchase of the promotion, White said his plan was to get involved in the production side of things with Showtime and steer it in a different direction. But talks with Showtime officials never really panned out, and ultimately White wound up separating himself from at least the public side of the promotion.

In recent months, when asked about Strikeforce's future in light of a pair of canceled shows in September and November, White typically would say, "I don't run that promotion."

And even now that it's official that Strikeforce, which is nearing 30 years old after starting as a kickboxing promotion in 1985 before moving into the MMA realm in 2006, will be no more, White said he's still in no mood to talk about it.

"I'm still not the guy (in charge)," White told MMAjunkie.com. "I could keep you here for four and a half hours and you'd go crazy – you'd have some real good stuff. I'm so glad it's over."

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tags: Dana White   Strikeforce   


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Daht site profile image  

12/29/12 3:59 PM by Daht

Strikeforce had the showtime deal to work with. Wec they used to work shows on Vs while spike was 'exclusive' for the ufc. So there are situations where a different brand is worthwhile.Strikeforce was worth keeping if the deal with showtime was worth it, but apparently showtime execs and zuffa management had a big pissing contest, which resulted in some big name fighters crossing over to the UFC, dana white giving up on doing anything for the brand, and showtime's management bringing the organization to the heights it has reached today. WEC they absorbed when they knew the spike deal was over soon, and they wanted to consolidate for the move to Fox (wether it was a done deal or not at the time, having more fighters and weight classes help fill out the big jump in shows they were looking for). Pride was DOA when they bought it, that was mainly for the library. WFA was for Rampage's contract.None of the organizations the UFC bought were hostile purchases, they were all for sale. UFC could have picked up elitexc assets but didn't since it wasn't at a price/deal they liked.

JerodR site profile image  

12/29/12 3:30 PM by JerodR

I agree. However, as long as they treat other companies they aquire like a step child and cherry pick the talent then they will never have a second successful organization in addition to the UFC

Orcus Knows MMA Better Than Goku site profile image  

12/29/12 11:18 AM by Orcus Knows MMA Better Than Goku

well if they didnt intentionally do it, it means they suck at M&A

Ryann Von Doom site profile image  

12/29/12 11:16 AM by Ryann Von Doom

Lol how can you type this with a straight face? Do you even beleive the bullshit you peddle?

Brian J DSouza site profile image  

12/29/12 10:48 AM by Brian J DSouza

This isn't good for Zuffa, as it looks more and more likely that the FTC will have cause to reopen their investigation. Think about the potential for corruption with just one major fight organization. But changes need to be made, and this is a great time to lobby for positive action for the sport.  

warez site profile image  

12/29/12 7:53 AM by warez

I heard Dana is going to announce that Goldie is the new Strikeforce play-by-play commentator!

stonepony site profile image  

12/29/12 7:49 AM by stonepony

What Fedor bullshit is that?

stonepony site profile image  

12/29/12 7:48 AM by stonepony

They're smart enough to avoid pointless dysfunctional co-promotion.

Macedawgg site profile image  

12/29/12 3:49 AM by Macedawgg

"he day Zuffa buys an organization and learns to blend it as another division of the UFC brand along with cross promotion is the day they will have success with two companies. They must have champion vs. champion and other cross promotion fights. They must run them as sister companies that share talent to put them on equal ground." Zuffa is never going to choose to do this. . . not even with a house brand.

Hessian site profile image  

12/29/12 3:35 AM by Hessian