Bellator Fighting Championships debuted on Spike TV last night (Jan. 17, 2013) and while the promotion was expected to see a ratings upswing, no one knew for certain how many viewers were going to tune in to a mixed martial arts (MMA) product not associated with the UFC.
Appearing on a special media conference call just moments ago, Kay revealed all the relevant statistics about last night's stellar show:
"It was the most watched Bellator event in the history of Bellator. We started the night in the first 15 minutes with 1.2 million viewers. 1.1 watched the Curran-Pitbull fight in the first half hour. We were up 394% over the MTV 2 broadcasts and had an average 938,000 viewers watching the entire broadcast with a 950,000 peak for the Chandler vs Hawn title fight."
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