Belfort vs. Bisping an all-time high for UFC on FX ratings

source: mmaweekly.com
 

The recent UFC on FX 7: Belfort vs. Bisping event not only sold out the arena in Sao Paulo, Brazil, it also drew record TV ratings for an FX event both on the main network and for the preliminary bouts on Fuel TV.

The four-bout UFC on FX 7 main card, which aired live on the FX network, drew 1.9 million viewers, according to MMAWeekly.com industry sources. The six preliminary bouts that aired Fuel TV attracted 255,000 viewers.

Those numbers are the best the UFC has ever drawn on FX and Fuel TV.

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Recent Comments »

fightharder site profile image  

1/24/13 6:23 PM by fightharder

I think the whole FS1 debate is rather interesting.   While i do appreciate the fact that you pull in more viewers in you get supportive programming shouldn't FX draw more casual fans regardless. Wasn't the theory that dudes who watched FX for the series would give TUF or UFC on FX a try. Wasn't the thinking that exposure on that type of channel you lead to a rather significent improvement in sponsorships.   While i appreciate the fact that they more it basically also means that they are admitting defeat again.   And while the UFC will be a big asset for FS1 it hardly has supportive programming to draw in new viewers. I personally do not think the baseball demo translates well to MMA. I might be wrong since i am furthest thing from a focus group (i do not live in the States) but the think i did find about viewership of MLB did not gell exactly with people who would watch MMA. Am i completely wrong here? NASCAR and College football would be assets in terms of synergy though. But i highly doubt that college football is moving to FS1 and isnt NASCAR kind of in trouble in terms of populairity.   I take it that FS 1 will also exsist in places like Australia and Asia. Over there the UFC will do amazing considering the other programming Fox has. I also take it Sky is now finally showing UFC events hence the UK is pretty much a given as well. Fox will also be coming to me small country (the Netherlands) so know i might get to see some UFC events on the television in the near future down here as well.   Having said all this,Fox sport one and two look like a decidedly weak proposition for the american sports market. If college football isn't even going to move over there little to now real sport assets on the channels besides the UFC.   Hence the UFC,as a starting product with Fox,has to pull the weight of most of the channel. Considering the deal Bellator got with Spike (and conceivable CBS) i am rather doubtful that Zuffa made the right choice.The more it has to be said the more i doubt how great the partnership is (even when Dana does so ....if things are great they are selfevident).   And i personally think it is shitty because i would really love the sport to blow up and be embraced more thightly by the mainstream.

Il Duce site profile image  

1/24/13 2:00 AM by Il Duce

You must keep so busy with all the focus groups you run.

Matt Phillips site profile image  

1/23/13 9:18 PM by Matt Phillips

The last season of TUF that debuted on Spike drew 1.5 Million viewers. (as a point of reference).

ssj site profile image  

1/23/13 8:51 PM by ssj

zuffa nuthuggery up in hurrrr.

MachidasStraightLeft site profile image  

1/23/13 6:06 PM by MachidasStraightLeft

  Damn dude, my bad.   My recollection was that it was only in 50 mill homes.  In their defense, FX isn't known as a sports channel whereas Spike established itself as a home for MMA. Still, as MMALOGIC pointed out, FX 7 did very well in key demos. Also (beware this might be another "fact" I'm pulling out of thin air) if I remember correctly, Davis vs Nogueira did excellent ratings for Spike and averaged something like 2 million.  So I wouldn't say 1.9 million would be a bad number for Spike, even in a 2010 Lesnar-UFC climate. *Edit - I researched a bit, and the Ultimate Fight Nights on Spike (pretty much equivalent to the FX shows) usually averaged around 1.5 million and peaked at 2 million.  So 1.9 million would not be a bad number for Spike by any means.

epwar site profile image  

1/23/13 5:58 PM by epwar

You just pull that "fact" from thin air?   FX in the US = on 98 million homes (according to their own Facebook) Spike TV in the US = 98.7 million homes (according to Spike.com)

MMALOGIC site profile image  

1/23/13 5:49 PM by MMALOGIC

  FX was #1 in adults 18-49 on saturday in all of television including CBS, NBC, ABC.  you wouldnt be excited?   means the UFC was the most watched program on saturday night in adults 18-49.   in 30 years those 18-49 year olds will be over 49 year olds and replaced with new 18-49 year olds... which means if you hold the current fanbase and the the target demo eventually you'll have the #1 program in total viewership in that time slot or amongst the top 3 in total viewership. that's awesome for a fight night.

atlantis_ninjah site profile image  

1/23/13 5:45 PM by atlantis_ninjah

I wonder if that factors in other countries, here in canada he get the fx cards on rodgers sportsnet and were lucky enough that fuel prelims and main card events are on sportsnet too, the overall viewership is propably much higher when factoring in other nations, it used to just be spike, now its on a bunch of different networks

Chris27 site profile image  

1/23/13 5:40 PM by Chris27

Thats not true, FX nad Spike are in the same amount of homes, I think Spike might be in like one or two mill more, both are right around 98-100 mill.Fox I think is in 114 million homes so FX/Spike shoudl be compared not Fox/Spike.

Chris27 site profile image  

1/23/13 5:39 PM by Chris27

The good sign is this is the first Fight Night on Sat, everything was on Fridays.They moved TUF finale to Sat it did 300k more viewers than the previous TUF finale on Friday.They moved this Fight Night to Sat and it 500k more viewers than the best FN on a Friday did.Moving everything back to Sat, moving TUF off Friday the numbers are going up, thats a good sign. Friday was a death night for UFC and Bellator, should have never been on Fridays.