White: Rousey will get the greatest media coverage in UFC history


At UFC 157: Rousey vs. Carmouche on February 23, 2013 at the Honda Center in Anaheim, California, UFC women's bantamweight champion Ronda Rousey will face challenger Liz Carmouche. Some fans criticized the decision to have Rousey headline a card with Dan Henderson on it.

UFC president Dana White has previously explained that the champion always headlines a card, and that he heard the same criticism of the lightweight division, which is now accepted by everyone everywhere, except, maybe, the UG.

In a recent interview, White offered another response to the 'dorks.'

"Right now we haven't even started promoting that fight," said White. "In the lead up to this fight, you're going to see coverage of Ronda Rousey like this sport has never seen. She's going to be everywhere. The Los Angeles Times has been following her for about a month and she's going to be getting a front page story. HBO Real Sports just got done shooting her, Time Magazine, everyone. The list goes on-and-on. The list of media sources that are going to covering this, no fighter in the history of UFC will have the kind of coverage Ronda will have.

"Nobody ever, if you look at all the guys like Chuck Liddell, Tito, Matt Hughes, nobody in the history of this sport has brought attention to the sport like Ronda Rousey will leading up to that fight. The mainstream media she'll be pulling is ridiculous. Just the story in Forbes , she's being put in the company of Durant, LeBron James and Tom Brady. That's what these dorks on the Internet don't see."


tags: UFC   Ronda Rousey (detail)  Chuck Liddell (detail)  Tito Ortiz (detail)  Matt Hughes (detail)  


Get the MMA Underground app. for iPhone and Andriod devices.
iPhone Application Andriod MMA Underground Application

Recent Comments »

UGSlapshot site profile image  

2/3/13 11:38 AM by UGSlapshot

It bugs me because he's too arrogant to realize that us "dorks" are most of the ufc's fanbase.

G-Hands site profile image  

2/3/13 11:31 AM by G-Hands

I love it when he uses the "dorks on the internet" line. fuggin cracks me up every time.

EVILYOSHIDA site profile image  

2/3/13 10:28 AM by EVILYOSHIDA

UFC pushing the liberal agenda, not surprising.this push is totally artificial.

soremano site profile image  

2/2/13 8:25 PM by soremano

Ronda is great exposure for the UFC brand. Whether the hardcore fans like it or not is immaterial and childish, at the end of the day it's about BUSINESS. As Dana said Ronda gets press that his other champions just don't get. How is this hard for some of you to understand? She hasn't even had a fight in the UFC yet and she's getting more press than guys like Aldo or Cruz who many consider to be all time greats in their weight class? That get's your brand great exposure amongst the mainstream, something you just can't buy. Getting an article in Time magazine, or Forbes on Ronda is priceless as far as the UFC brand is concerned. Dana certainly isn't supporting Ronda because he's "pussy whipped" as so many fourteen year old internet dorks would claim. It's about the future of the UFC. He's using her to buy mainstream press that he normally can' get.

Blackbeltpanda site profile image  

2/2/13 7:45 PM by Blackbeltpanda

Seriuously, I dont really think casual fans really follow womens MMA and I dont think this will be as big as Dana thinks.

UGSlapshot site profile image  

2/2/13 6:13 PM by UGSlapshot

You are obviously wrong, if there was zero interest in Ronda Rousey they wouldn't be covering her, period.My 10 year old has always liked to spar but has no interest in watching MMA. My 8 year old hated every second of training and has never liked mma.They will both be watching Ronda's fight with me and are now fans of mma.It might not be a huge bump but she is definitely bringing new fans to the sport.Also Dana didn't cheat us out of a quality main event, Ive seen womans fights that are every bit as entertaining as mens.

Barbalos site profile image  

2/2/13 5:28 PM by Barbalos

I am offended on behalf of The Honky Tonk Man.

HexRei site profile image  

2/2/13 5:25 PM by HexRei

You know I am fucking stoked that women's mma is finally making inroads to the UFC, but holy shit has dana got a hardon for honda

kevsh site profile image  

2/2/13 5:24 PM by kevsh

Many moons again a certain Vincent McMahon Jr. believed an Elvis impersonator would be good for his WWF business. So he brought in a wrestler called The Honky Tonk Man who proceeded to play guitar and swivel his hips before every match.Needless to say it didn't go very well. When the fans booed it wasn't because they love to hate him like, say, a Roddy Piper, they booed the same way they would a bad comedian - as in, get off the stage.Perhaps due to ego or a bad bet with a colleague, instead of shelving this disaster McMahon kept pushing the Honky Tonk Man even more - up to and including winning a major title that he held for well over a year. Back to present day I wonder if Dana is doing the same with Ronda. Sure there are plenty of WMMA fans and plenty of Rousey fans, but throwing her into a main event smells to me like the UFC is basically force feeding her to us. The bigger concern is what if the PPV numbers are bad, is the UFC going to re-evaluate and build WMMA up slowly, or will Dana pull a Vince and keep throwing Rousey at us no matter how much we boo?