Ronda Rousey returns windfall for UFC


Many fans thought having two women headline a PPV show would be a financial disaster fo the UFC. To the contrary the move has been a windfall for the organization. LA Times' Lance Pugmire reports.

In addition to a sellout crowd of 15,525 at Honda Center that generated a live gate in excess of $1.3 million, pay-per-view figures were assessed as 40% better than the UFC’s Super Bowl weekend card that featured Jose Aldo retaining his featherweight belt against Frankie Edgar.

While UFC officials don’t publicly share their pay-per-view totals, an official with knowledge of the figures said with replay sales, Rousey’s first-round armbar submission of Liz Carmouche could near 500,000 buys.

The fight cost $44.99 on standard-definition, $54.99 on HD.

That number is far and away better than the prior pay-per-view record for a female fight which pitted the daughters of Muhammad Ali and Joe Frazier and generated 125,000 buys.

Read entire article...


tags: UFC   Ronda Rousey (detail)  Dana White   


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Recent Comments »

Glovegate site profile image  

2/27/13 1:19 PM by Glovegate

Women's tennis is only successful because then men serve so quickly that the ball often can't be returned. And lol yes it is obvious that they're not as fast or strong. 

bjws site profile image  

2/27/13 12:36 PM by bjws

to all the people who think that wmma in the UFC is only the Ronda show. That may be true now, but in a few years as more talent comes to the sport, it will transition if they do it right. Womens tennis does well. The advantage they have is that when they are in the cage, it seems like we are seeing the same product as mens mma. Where womens sports seem to fail is when it's easy to see that they are not as fast or as strong as the men. That's not the case here. So personally, I think they have a very good chance of succeeding.

BigWilliam site profile image  

2/27/13 11:29 AM by BigWilliam

Oops, my bad. 1.6 million. This one does not even crack the top 20.

BigWilliam site profile image  

2/27/13 11:28 AM by BigWilliam

Brock v Mir the rematch did what, over a million buys? It's still a long way short of that.

springfield site profile image  

2/27/13 11:12 AM by springfield

Agree some people here don't realize that people love to watch Machida because he's so fluid with his movement and he's so so elu elu elu elusive Zzzzzzzzzzzzzzzz.

springfield site profile image  

2/27/13 11:07 AM by springfield

What's the lightest weight Gina has fought at?

Jpearce76 site profile image  

2/27/13 9:39 AM by Jpearce76

I agree. Gina is the only potential opponent for Ronda that will be able to bring in new fans. Anyone else, even Cyborg, will have a slight impact in sales. Gina v Ronda is the only matchup that would come close to GSP numbers at this point, but we may see the next Ronda or Gina pop up now that the UFC is behind women's MMA in some form.

Ironhouse site profile image  

2/27/13 9:38 AM by Ironhouse

Once again Machida gets no credit for his massive drawing abilities.

Anderson's BBC in my Goku site profile image  

2/27/13 9:33 AM by Anderson's BBC in my Goku

For u fools claiming the card did well because the guys u are clueless. 157 crushed 156 which was stacked with bigger names.

LETMEBANGBRO site profile image  

2/27/13 9:28 AM by LETMEBANGBRO

Hendo/Machida and Kos/Lawler is why I watched the card.Put Rousey and a PPV without much star power behind her and it won't do anything.