Snowden: Why is Jones refusing to promote fight with Sonnen?


Jon Bones Jones @JonnyBones
•I could care less about promoting my game is winning
•The beautiful thing about Chael is that he uses his words and that's about all he has, really. He's just a gang of quotes that no one's going to remember.
•He's weak in every way, shape or form. He taps before submissions are even sunk in. I could put one hand around his throat and he's probably going to tap.

B/R's Jonathan Snowden argues that UFC light heavyweight champion Jon Jones is not promoting his fight on April 27 at UFC 159 with Chael Sonnen, and that the person most harmed is Jones himself.

Jon Jones gets paid by the viewer.

Like all defending UFC champions, Jones banks a dollar amount based largely on how many people order the show on pay-per-view.

It's not enough just to win. The world is filled with broke fighters who could win bouts, but couldn't win the hearts and minds of fight fans.

It's this stark reality that makes Jones' approach to his April 27th fight with Chael Sonnen, considered by many analysts the most commercial UFC fight of the year, nothing short of flabbergasting.

It's not just that Jones has seemingly refused to promote the fight, though his lack of interest and sneering dismissal of the business side of his profession has to be troubling for the UFC. Worse than disinterest, he's actively and continually downplayed the contest, making it clear that he doesn't believe Sonnen is a fit contender and that this isn't a competitive bout.

When the true masters of the game promote their bouts, they never dismiss their opponents outright like that.

Watching Jones during The Ultimate Fighter 17 Finale on FX was painful. He and Sonnen were given an entire segment to promote their upcoming bout, a chance to hard-sell a captive audience of fans on free television.

Chael did his best to drum up interest. Jones all but yawned, refusing to make eye contact, making his disdain and disinterest in the whole process crystal clear. If the champ can't be bothered to care about his own fight, why should any of the rest of us?

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Recent Comments »

mma vixen site profile image  

4/17/13 3:28 AM by mma vixen

Smart move. He's probably tired of every time he opens his mouth, people dissecting his every word and ripping on him, for even the most innocuous things he says. Either that, or he figures he knows he has no chance of winning a war of words against Chael, and anything he says will just give Chael ammo to embarrass him.

michelleNrogersdumpsterbaby site profile image  

4/17/13 3:09 AM by michelleNrogersdumpsterbaby

Gotta agree here, I personally feel like Bones just doesnt wanna give Sonnen one last big pay day for just talkin shit. Bones has a bunch of big PPV's in the years to come, where Chael is on his last leg. Its funny because everyone dogs on Bones and bitches about him being fake, and now when he doesnt wanna sell out and create fake hype people are throwing a hissy fit

flip_guard site profile image  

4/16/13 11:22 PM by flip_guard

Matt Hammil could handle Sonnen's wrestling and JBJ rag dolled him. I expect to see the same!!!

flip_guard site profile image  

4/16/13 11:19 PM by flip_guard

The fact that people are talking about it is a form of promoting to me.Dissing your opponent makes some people want to see the fight and see the disser get humiliated.Good job promoting JBJ!!!

Timtek site profile image  

4/16/13 10:39 PM by Timtek


MMA Lives Here site profile image  

4/16/13 10:36 PM by MMA Lives Here

What is this guy on about?Jones did a series of TUF to promote this fightAnd biggest commercial fight of the year? O_O

UGSlapshot site profile image  

4/16/13 10:27 PM by UGSlapshot

Sonnen is a competent fighter but suggesting he should be expected to win the striking is hyperbole.Jones hurt machida with striking just before he dropped his lifeless body to the canvas, for a fighter with zero power in his striking he sure hurts a lot of fighters standing.I expect Sonnen to land a few tds but I don't expect him to establish control. If Jones gains an advantage such as top control or even a mai tai clinch, I think he has all the tools to stop Sonnen. I can't say that about Chael, I don't expect him to finish anywhere.

liquidrob site profile image  

4/16/13 10:07 PM by liquidrob

Maybe they can give Jones another guy Anderson beat at MW for his next fight to really pump him up!Jones vs Okami!

ssj site profile image  

4/16/13 10:03 PM by ssj

obviously jbj has TKO power fyi

ssj site profile image  

4/16/13 10:02 PM by ssj

jones has no KO power chael has bumrushed anderson silva i dont think he is afraid of jbj striking lolwe have never seen jones on his back war trt chael