Rousey signs as brand ambassador for Xyience


Ronda Rousey has made a lot in roads for women's MMA. She was the first women athlete signed by the UFC, the first every women's UFC Bantamweight Champion and one of the first two women to every compete inside the UFC's Octagon. Today, Xyience announced that would also be the first women to be a brand ambassador for their company:

XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women's bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the superior tasting, sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy + beverage lines, Rousey will appear in advertising, on point-of-purchase materials and on the brand's website. She will also make appearances at beverage trade and consumer events.

"Ronda's excellence in athletic performance is only part of what makes her a huge inspiration to athletes and fans," explains John Lennon, XYIENCE's president. "She is a fearless agent of change within MMA, whose passion for her sport and dedication to achieving her goals embodies the spirit of our brand's philosophy: Power to Win. We are proud to be associated with such a talented and articulate athlete."

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iBetYouQueersWontVoteMeDown site profile image  

4/24/13 6:39 PM by iBetYouQueersWontVoteMeDown

The cranberry was actually pretty good when I tried it.

jdb2414 site profile image  

4/24/13 6:23 PM by jdb2414

I wonder if this means they're having a hard time finding legitimate, large sponsors for her. Maybe they think this will get the ball rolling with other companies that don't understand the Zuffa/Xyience relationship.

IceCreamCake site profile image  

4/24/13 6:09 PM by IceCreamCake

Chuck Liddell, who has an accounting degree, started up the whole Xyience scam corporation.Anybody still have the very first Xyience commercial with Chuck in it? Quality wise it was like those old local access television shows shot on a Sears VHS camera.

fishyfish site profile image  

4/24/13 5:56 PM by fishyfish

pay no attention to the man behind the curtain

KingofBJJ site profile image  

4/24/13 11:17 AM by KingofBJJ

Hmm. No mention of how much the contract was for?

Shanle929 site profile image  

4/24/13 10:32 AM by Shanle929

Whatever Xyience is, their energy drinks taste sooooo good!!!

FingerorMoon site profile image  

4/24/13 10:30 AM by FingerorMoon

Since it makes me feel better about my life and career?

Anderson's BBC in my Goku site profile image  

4/24/13 9:06 AM by Anderson's BBC in my Goku

Since when does failing to make money = a fiscal anomaly.

DeuceDroppin site profile image  

4/24/13 9:05 AM by DeuceDroppin

Glad to see that they signed such an intelligent, well spoken, young lady, to represent them.

SonOfThePeepHole site profile image  

4/24/13 9:03 AM by SonOfThePeepHole

Because Rhonda drinks Xyience everyday, shes owes her skill to Xyience