Silva vs. Weidman PPV buys estimated at 550,000


Although Anderson Silva is a big PPV draw, it helps to have a well-known opponent, something he didn't have UFC 162, and therefore the PPV buys for UFC 162 were a bit lower than expected:

While not reaching quite the levels that Dana White projected from trending patterns the night of the show, UFC 162, which featured Chris Weidman ending Anderson Silva's record setting win streak and taking his middleweight title, now looks to have done about 550,000 buys on pay-per-view based on industry sources.

The number would be in the same realm as UFC 159, on April 27, headlined by Jon Jones vs. Chael Sonnen for the light heavyweight title battling for the second-biggest number so far this year. UFC's high point was UFC 158, on March 16, headlined by Georges St-Pierre's welterweight title defense against Nick Diaz, which is estimated at doing 950,000 buys.

The number indicates that the Chael Sonnen series significantly elevated Silva as a drawing card on pay-per-view, where he'd have to now be considered No. 2 behind St-Pierre. As a comparison with Jon Jones, Jones pulled his number with Sonnen, a far better known fighter than Weidman, and a fight that also had the benefit of the exposure of an Ultimate Fighter season promotion.

It's also well above the estimated 410,000 buys for Silva's fight with Stephan Bonnar in October, although that was a non-title fight at light heavyweight.

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Tomato Can site profile image  

7/26/13 2:04 PM by Tomato Can

I'm not sure your reasoning is 100% sound, but I still think your underlying theory that they make much more money from having monthly PPVs than bi-monthly "stacked" PPVs is definitely correct. Otherwise they wouldn't do them.

MMA Lives Here site profile image  

7/26/13 2:02 PM by MMA Lives Here


Zekolas site profile image  

7/26/13 1:55 PM by Zekolas

Not trying to be a conspiracy theorist however pay for lower tier PPV guys are cheap.Top guys get a split of the PPV money after X# of buys, example top PPV talent may make $5 per buy after 250k.The numbers are made up but that is the basic setup. The UFC still makes more money putting on 25 shows a year at lower PPV buys then putting on 12 shows a year with high buys. Think about it with 2x as many shows the average buy rate goes down, what means they save money on top fighter pay as they do not have that many events that go above 300k.

Pura Vida site profile image  

7/26/13 11:17 AM by Pura Vida

The option for Zuffa is to have less events, which would mean they would have to let even more fighters go, which would mean opportunities for other promotions.150k buys (which is a guess, not an actual number) os $7.5M in PPV revenue alone... and that's for a weak PPV that lost its main event to injury.

Tomato Can site profile image  

7/26/13 10:16 AM by Tomato Can

First of all, that was another card hurt badly by injuries.Second of all, that's a good thing!! I'm not usually a free marketeer but this is the free market at work. It's the consumer telling Zuffa that it was a subpar card, and it's exactly the sort of thing that will influence Zuffa's behavior, not a bunch of numbnuts on a message board making outrageously unrealistic demands about cutting the PPV schedule to 4 cards a year.

Pura Vida site profile image  

7/26/13 9:17 AM by Pura Vida

Not only are the free cards good, but the free undercards pull from the PPV too. More than once I've watched the facebook and fuel or fx undercard and then decided not to bother with the PPV, since I'd already spent a couple of hours watching MMA and decided to walk out the door and do something else with the rest of the evening.

luctaro site profile image  

7/26/13 9:10 AM by luctaro

Based on his Olimpic-MMA run plus his looks i would guess. Not at expert though.Yes I too once hoped that BJ worked out and got his ass to 145 but he never did and he never will, so he has never fought below 155. He is irrelevant to what I just posted.Let me spell this to you so can hate on Rousey more cleary: she is a more famous mma fighter than mens 115,125,135,145 and all of women's divisions.And she is up there with the most famous fighters in 155 history as well. Only fighters 170 and up are above her. So yeah you have to talk about BJ Penn or else is people setting her up to win? Nah man, I think you have to give her a little props.

burner22 site profile image  

7/26/13 5:03 AM by burner22

Nope, in Australia we have to pay as well

SonOfThePeepHole site profile image  

7/26/13 1:51 AM by SonOfThePeepHole

PPV is a joke..

Il Duce site profile image  

7/26/13 1:50 AM by Il Duce

Their presence is noticeably absent. And, why the f does everyone care about ppv numbers anyway? Why do fans worry about whether or not a fight will sell or not?