With the announcement that Bellator would be entering the PPV market, many expected the UFC to perhaps offer an event on the same night to draw attention away from Bellator, however that won't be the case insisted UFC President Dana White:
To say the UFC has been known to counter-program their opposition would be an understatement.
Competitors from Elite XC to Strikeforce to Affliction suddenly found UFC shows popping up on the same night as their own events over the years.
But according to UFC president Dana White, the company has no plans on countering Bellator MMA's first foray into the pay-per-view business. Asked point-blank at Thursday's UFC Fight Night press conference at the Wang Center whether the company would run a show on Nov. 2, the night of Bellator's event in Long Beach, Calif., White simply said "Nope."
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