The UFC is the founding promotion in modern mixed martial arts. In the 20 year history of the world's fastest growing sport, historically speaking, the UFC has either bought or beaten each of its notable competitors, with the latest trend being beating over buying.
WFA - Bought
Pride - Bought
WEC - Bought
ProElite XC - Beaten
IFL - Beaten
Affliction - Beaten
Strikeforce - Bought
The current #1 challenger in MMA to the UFC is the Viacom-owned Bellator Fighting Championship. Earlier this year, Bellator founder and CEO Bjorn Rebney was asked by Fight Hub TV's Marcos Villegas whether he would consider selling to the UFC at some point.
"Never in a million years would I sell Bellator MMA to the UFC," said Rebney.
The odds of the UFC some day buying Bellator plummeted further still - at the UFC 168 media day on Sunday, UFC president Dana White said the company has no value.
"There's nothing there," said White to MMAFighting. "If you look at any other company we ended up buying in the past, there was value. There's no value to that company whatsoever."
"If you look at Pride, look at all the contracts we got from Pride, all the guys that came over. Look at Pride’s library. Amazing library, with some of the most talented fighters of all times. When we bought WFA, we bought it because Rampage had a contract with them. When we bought Strikeforce, we bought their library. Just the fights we had with Nick Diaz alone were worth buying that company."
White said further that Bellator fighters are "screwed" by their contracts.
"The way that they do their deals, their guys are screwed," said White. "Those guys can't go out and test the fair market. They can't do anything."
"Anybody who would sign a contract with them is insane."