Fox fights boost Henderson to 270k PPV buys at UFC 164

 

No one in the MMA media knows more about PPV buys than Dave Meltzer. An analysis of Benson Henderson's PPV buys for UFC 164 on Aug 31 compared with those for UFC 150, indicates that while there are other variables, a significant part of the 42% growth comes from headlining two successful free shows on FOX. The other factors cited by Meltzer are that the opponent in the second fight, Anthony Pettis, is more charismatic than Frankie Edgar, and that the co-main events were stronger at UFC 164.

UFC 164, headlined by Benson Henderson's lightweight title loss to Anthony Pettis, is currently estimated at doing 270,000 buys based on a variety of sources. The number is an estimated 42 percent increase from the 190,000 estimate for Henderson's previous pay-per-view main event, at UFC 150 in Denver, against Frankie Edgar.

In between, Henderson headlined two FOX shows. His Dec. 8 title defense over Nate Diaz, helped by heavy promotion during the NFL season, did 5.7 million viewers, putting it in ninth place as far as the most widely watched MMA fights on U.S. television. On April 20, Henderson's title defense against Gilbert Melendez, without the promotion during NFL telecasts, was viewed by 4.97 million viewers.

It's clearly early to draw exact conclusions, but it does look like headlining two television matches that drew large audiences did make Henderson into a bigger drawing card, but didn't bump him into the status of the upper echelon stars.

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tags: UFC 165   Benson Henderson   



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Recent Comments »

fasthandssam site profile image  

10/3/13 3:58 PM by fasthandssam

Pettis has the "x-factor" that makes him a potential superstar. If he can stay healthy, he could be the next BJ Penn and turn the LW division back into a big deal.

Bobby Lupo site profile image  

10/3/13 3:38 PM by Bobby Lupo

All UFC PPV #'s courtesy of Dave Meltzer's ass

bjws site profile image  

10/3/13 1:30 PM by bjws

I think this really only proves 2 ppv events and 2 free shows in one month is a little too much MMA for the masses. I'd like to see what the numbers would look like if they ran 4 free shows in a month with no ppv.

KingOfFighters site profile image  

10/3/13 1:16 PM by KingOfFighters

i agree, but ufc has to build these stars, but their too busy making a ufc as real as it gets commercial

Tomato Can site profile image  

10/3/13 1:12 PM by Tomato Can

So-so number even for guys who aren't proven draws in Bendo and Pettis.Problem is that for all his FOX exposure, Bendo hasn't looked that impressive lately. Obviously he's been facing absolutely elite competition, but he's been barely winning decisions by the skin of his teeth. That's not a recipe for turning a new and semi-unknown champ into a PPV draw.

liquidrob site profile image  

10/3/13 12:25 PM by liquidrob

I love Logic, he basically changes his position after every ratings thread

epwar site profile image  

10/3/13 12:11 PM by epwar

MMALOGIC never die!

SJax site profile image  

10/3/13 11:44 AM by SJax

I don't think there is much correlation between people who actually ride Harley's and MMA fans.

Chris27 site profile image  

10/3/13 11:31 AM by Chris27

This isnt official but these are the estimated buys for the PPV from mmapayout.http://mmapayout.com/blue-book/pay-per-view/DATE EVENT MAIN EVENT PPV 02/04/06 UFC 57 Couture v. Liddell III 400,000 03/04/06 UFC 58 Franklin v. Loiseau 300,000 04/15/06 UFC 59 Ortiz v. Griffin 425,000 05/27/06 UFC 60 Hughes v. Gracie 620,000 06/22/06 Strikeforce/EliteXC Shamrock v. Baroni 35,000 07/08/06 UFC 61 Ortiz v. Shamrock 775,000 08/26/06 UFC 62 Liddell v. Sobral 500,000 09/23/06 UFC 63 Hughes v. Penn 400,000 10/14/06 UFC 64 Franklin v. Silva 300,000 10/21/06 Pride 32 Fedor v. Coleman 30,000 11/18/06 UFC 65 Hughes v. GSP II 500,000 12/30/06 UFC 66 Liddell v. Ortiz II 1,050,000 02/03/07 UFC 67 Silva v. Lutter 400,000 03/03/07 UFC 68 Sylvia v. Couture 540,000 04/07/07 UFC 69 GSP v. Serra 400,000 04/14/07 Bodog Fedor v. Lindland 13,000 05/21/07 UFC 71 Liddell v. Jackson II 675,000 06/07/07 Dynamite!! USA Gracie v. Sakuraba 35,000 06/16/07 UFC 72 Franklin v. Okami 200,000 07/07/07 UFC 73 Ortiz v. Evans 425,000 08/25/07 UFC 74 Couture v. Gonzaga 520,000 09/22/07 UFC 76 Liddel v. Jardine 475,000 10/20/07 UFC 77 Franklin v. Silva II 325,000 11/17/07 UFC 78 Evans v. Bisbing 325,000 12/29/07 UFC 79 GSP v. Hughes III 650,000 01/19/08 UFC 80 Penn v. Stevenson 225,000 02/02/08 UFC 81 Sylvia/Nog, Lesnar/Mir 600,000 03/01/08 UFC 82 Silva v. Henderson 325,000 04/19/08 UFC 83 GSP v. Serra 530,000 05/24/08 UFC 84 Ortiz v. Machida 475,000 06/07/08 UFC 85 Hughes v. Alves 215,000 07/05/08 UFC 86 Griffin v. Jackson 540,000 07/19/08 Affliction Banned Fedor v. Sylvia 100,000 08/09/08 UFC 87 GSP / Lesnar 625,000 09/06/08 UFC 88 Liddell v. Evans 480,000 10/25/08 UFC 90 Silva v. Cote 300,000 11/15/08 UFC 91 Lesnar v. Couture 1,010,000 12/27/08 UFC 92 Griffin v. Evans 1,000,000 01/17/09 UFC 93 Franklin v. Henderson 350,000 01/24/09 Affliction DOR Fedor v. Arlovski 90,000 01/31/09 UFC 94 GSP v. Penn II 920,000 03/07/09 UFC 96 Jackson v. Jardine 350,000 04/18/09 UFC 97 Silva v. Leites 650,000 05/23/09 UFC 98 Evans v. Machida 635,000 06/13/09 UFC 99 Franklin v. Silva 360,000 07/11/09 UFC 100 Lesnar v. Mir 1,600,000 08/08/09 UFC 101 Penn v. Florian 850,000 08/29/09 UFC 102 Couture v. Nogueira 435,000 09/19/09 UFC 103 Franklin v. Belfort 375,000 10/24/09 UFC 104 Machida v. Rua 500,000 11/21/09 UFC 106 Ortiz v. Griffin II 375,000 12/12/09 UFC 107 Penn v. Sanchez 620,000 01/02/2010 UFC 108 Evans vs. Silva 300,000 02/06/2010 UFC 109 Couture vs. Coleman 275,000 02/21/2010 UFC 110 Nogueria v. Velasquez 240,000 03/27/2010 UFC 111 GSP vs. Hardy 770,000 04/10/2010 UFC 112 Silva vs. Maia 500,000 04/24/2010 WEC 48 Aldo vs. Faber 175,000 05/08/2010 UFC 113 Machida vs. Rua 520,000 05/29/2010 UFC 114 Evans vs. Jackson 1,000,000 06/12/2010 UFC 115 Liddell vs. Franklin 525,000 07/03/2010 UFC 116 Lesnar vs. Carwin 1,060,000 08/07/2010 UFC 117 Silva vs. Sonnen 600,000 08/28/2010 UFC 118 Edgar vs. Penn 2 535,000 09/25/2010 UFC 119 Mir vs. Cro Cop 295,000 10/23/2010 UFC 121 Lesnar vs. Velasquez 900,000 11/20/2010 UFC 123 Jackson vs. Machida 500,000 12/11/2010 UFC 124 GSP vs. Koscheck 785,00001/01/2011 UFC 125 Edgar vs. Maynard II 260,00002/05/2011 UFC 126 Silva vs. Belfort 725,00002/27/2011 UFC 127 Penn vs. Fitch 260,00003/19/2011 UFC 128 Shogun vs. Jones 490,00004/30/2011 UFC 129 GSP vs. Shields 800,00005/28/2011 UFC 130 Rampage vs. Hamill 325,00006/11/2011 UFC 131 Dos Santos vs. Carwin 330,00007/02/2011 UFC 132 Cruz vs. Faber 320,00008/06/2011 UFC 133 Evans vs. Ortiz 310,00008/27/2011 UFC 134 Silva vs. Okami 335,00009/24/2011 UFC 135 Jones vs. Rampage 520,00010/08/2011 UFC 136 Edgar vs. Maynard III 225,00010/29/2011 UFC 137 Penn vs. Diaz 280,00011/19/2011 UFC 139 Henderson vs. Rua 290,00012/10/2011 UFC 140 Jones vs. Machida 480,00012/31/2011 UFC 141 Lesnar vs. Overeem 535,00001/14/2012 UFC 142 Aldo vs Mendes 215,00002/04/2012 UFC 143 Condit vs. Diaz 400,00002/26/2012 UFC 144 Edgar vs. Henderson 325,00004/21/2012 UFC 145 Jones vs. Evans 700,00005/26/2012 UFC 146 Dos Santos vs. Mir 560,00006/23/2012 UFC 147 W. Silva vs. Franklin II 140,00007/07/2012 UFC 148 Silva vs. Sonnen II 925,00007/21/2012 UFC 149 Faber vs. Barao 230,00008/11/2012 UFC 150 Henderson v. Edgar II 190,00009/01/2012 UFC 151 Jones vs. Henderson Canceled09/22/2012 UFC 152 Jones vs. Belfort 450,00010/13/2012 UFC 153 Silva vs. Bonnar 410,00011/17/2012 UFC 154 GSP vs. Condit 700,00012/29/2012 UFC 155 JDS vs. Velasquez II 590,00002/02/2013 UFC 156 Aldo vs Edgar 330,00002/23/2013 UFC 157 Rousey vs Carmouche 450,00003/16/2013 UFC 158 GSP vs Diaz 950,00004/27/2013 UFC 159 Jones vs Sonnen 550,00005/25/2013 UFC 160 Velasquez vs Bigfoot II 380,00006/15/2013 UFC 161 Henderson vs Evans 150,00007/06/2013 UFC 162 Silva vs Weidman 550,00008/03/2013 UFC 163 Aldo vs Jung 170,00008/31/2013 UFC 164 Henderson vs Pettis 270,000- Special thanks to Dave Meltzer of the Wrestling Observer Newsletter

pegson123 site profile image  

10/3/13 7:36 AM by pegson123

A bulls asshole in fly season has more drawing ability than Ben Henderson.



 

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