Meltzer: TUF Women's fights more popular than mens

 

No one in the MMA media knows more about viewership of MMA content than MMAFighting's Dave Meltzer. In his latest piece, he points out that on the first coed season on TUF, the women's fights are more popular than the mens.

There has been an up-and-down pattern in the ratings. As in, the week of a women's fight, the audience is up. The two women's fights, airing on Sept. 12 and Sept. 26, did 870,000 and 778,000 viewers live. The men's fights on Sept. 19 and Oct. 3 did 639,000 and 640,000.

While the live ratings are down with the move to Fox Sports 1, most weeks it has been the most watched sports event on television for the night, particularly in the target Male 18-49 demographic. Perhaps the most noteworthy aspect of the ratings is, even though the show is replayed multiple times per week in prime time on the station, the DVR viewership of the initial Wednesday night broadcasts has been the big surprise.

Viewership has increased anywhere from 32 percent to 37 percent from the initial reports when you factor in people who watched the show via DVR between Thursday and Saturday. For example, the Sept. 26 show, the most recent to have DVR numbers for, did an additional 272,000 viewers of the initial airing, pushing total viewership to 1.05 million.

Read entire article...

Wht about you? Are you more interested in the womens' fights than the mens'?

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Recent Comments »

BRZ site profile image  

10/4/13 10:11 PM by BRZ

Who coach that season though?

Glovegate site profile image  

10/4/13 9:30 PM by Glovegate

"women have been more exciting and just as skilled as men for years insecure guys that dont like women fighting are sure missing alot of great battles " Lol, a female Royce shouldn't be possible 20 years after UFC 1.  But there she is.  The skill is not there.  I'm not saying it never will be but right now it's not there.   And isn't it possible that people are not tuning in after the women because they didn't like what they saw?  Taking a few weeks and making a declaration seems a bit silly.

B_Goetz site profile image  

10/4/13 8:43 PM by B_Goetz

Two data points cannot form a trend./thread

ChaosOverkill site profile image  

10/4/13 8:35 PM by ChaosOverkill

also this, Roster ain't packed yet.

Rowtheboat site profile image  

10/4/13 8:23 PM by Rowtheboat

TUF 14 had great ratings and that was 135/145. The girls are just new and it's their first season. Their episodes have been better promoted to

BRZ site profile image  

10/4/13 8:17 PM by BRZ

It also doesn't help that the men are 135 fighters. Had they been like MW or higher maybe some people would take an interest. A lot of people don't like the little guys as much as bigger guys. Plus the women are new right now to the UFC so people probably take more interest.

ChaosOverkill site profile image  

10/4/13 7:53 PM by ChaosOverkill

People know these are the top 135lbers in the sport give or take a few. Tuf Men at this point are... not amazing at this point. So naturally there should be more intrigue about the quality that can come in and compete, because of most of these girls even the ones who lose liek Shayna are gonna get signed

rufus site profile image  

10/4/13 7:51 PM by rufus

Oh, Jesus Christ. LOL...

MickColins site profile image  

10/4/13 7:46 PM by MickColins

The women aren't afraid to lose. They go all out.

Korpiklaani site profile image  

10/4/13 7:44 PM by Korpiklaani

women have been more exciting and just as skilled as men for yearsinsecure guys that dont like women fighting are sure missing alot of great battles