No one in the MMA media knows more about viewership of MMA content than MMAFighting's Dave Meltzer. In his latest piece, he points out that on the first coed season on TUF, the women's fights are more popular than the mens.
There has been an up-and-down pattern in the ratings. As in, the week of a women's fight, the audience is up. The two women's fights, airing on Sept. 12 and Sept. 26, did 870,000 and 778,000 viewers live. The men's fights on Sept. 19 and Oct. 3 did 639,000 and 640,000.
While the live ratings are down with the move to Fox Sports 1, most weeks it has been the most watched sports event on television for the night, particularly in the target Male 18-49 demographic. Perhaps the most noteworthy aspect of the ratings is, even though the show is replayed multiple times per week in prime time on the station, the DVR viewership of the initial Wednesday night broadcasts has been the big surprise.
Viewership has increased anywhere from 32 percent to 37 percent from the initial reports when you factor in people who watched the show via DVR between Thursday and Saturday. For example, the Sept. 26 show, the most recent to have DVR numbers for, did an additional 272,000 viewers of the initial airing, pushing total viewership to 1.05 million.
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Wht about you? Are you more interested in the womens' fights than the mens'?