White: 168 will be biggest UFC PPV ever



The UFC 167 20th anniversary card on November 16 will be huge, with the promotions' #1 (GSP) and #2 (Chael Sonnen) PPV draws both fighting on the same card. However, UFC president Dana White says that UFC 168 on Dec. 28 will be bigger still. In fact, White says UFC 168 will be the biggest PPV in the league's history.

At UFC 168, middleweight champion Chris Weidman will fight former champion Anderson Silva, and UFC women's bantamweight champion Ronda Rousey will fight bitter, bitter give-her-the-finger-all-the-time rival Miesha Tate, following a season of TUF.

"Georges St-Pierre is our biggest pay-per-view star," said White during a recent UFN 31 con call, as transcribed by MMAMania. "Chael Sonnen argues with me and disagrees with me, of course because he's on the card, and Georges St. Pierre is obviously the biggest star we have in pay-per-view, but I think 168 will beat it. As we get closer, you get more of a feeling on what you're going to do. I know this is a bold prediction, but I think 168 is going to be the biggest pay-per-view we've ever done."

In order to be the biggest PPV ever, UFC 168 will have to beat UFC 100:

Although official figures were never released, UFC 100 is believed to have gotten about 1,500,000 PPV buys.

The math is pretty simple.

Is Brock Lesnar + GSP in 2009 < Anderson Silva rematch + Ronda Rousey in 2013? What do you think UG?


tags: UFC 166   Dana White   

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JeffersonDArcyChoke site profile image  

11/9/13 3:37 PM by JeffersonDArcyChoke

Brock Lesnar could post a YT video of working out and cut a promo on being healthy and wanting a shot at revenge on Cain. That video would get views. That fight, if made, would sell on PPV. It would perform better than Weidman-Silva. The UFC knows they don't have a Brock which is why Conor is being pushed so hard in hopes the Irish fighter who supposedly says anything will hit it off with the fans. UFC 167 and 168 likely combined may only barely touch UFC 100 numbers.

Ray Cappa site profile image  

11/9/13 12:28 PM by Ray Cappa

Every new thing is the best ever, biggest ever, greatest ever.

dhughes site profile image  

11/9/13 12:25 PM by dhughes

I think it is possible that 167 could get as high as 850 but even that seems a stretch. There's no doubt the sport's popularity has declined at least in the US. Doing 14 PPVs a year is asking your target demographic to spend nearly $1000/year to watch a sport. How insane is that when you actually think about it?!?And here's what happens...people start missing PPVs and once they miss a couple they lose track of who's who and start to feel left out. In turn, they start to lose interest and the more shows they miss the less they care about future shows.$1000/year to watch a sport for PPV alone. Forget about live shows, merch, cable subscriptions, forum memberships (ahem), or actually traneing. LOL

PrettyBoy site profile image  

11/9/13 12:16 PM by PrettyBoy

Not even close,

Morgz site profile image  

11/9/13 12:04 PM by Morgz

Would be awesomeMan this reminds me of what an awesome card UFC 100 was

dhughes site profile image  

11/9/13 11:53 AM by dhughes

167 ~= 700K168 ~= 550KWould be my guesstimate.

Gordo1581 site profile image  

11/9/13 11:49 AM by Gordo1581

Consensus here seems to be that neither of the two can even outsell UFC 101 (Anderson/Forrest and Penn/Florian) which did 850,000 buys. I think I'd agree with that.

Doback M3 site profile image  

11/9/13 11:39 AM by Doback M3

LMAO!!!!!!!!!!!!!! Really Dana? This ppv wont even break 600k buys.  Sad that 2 rematches of 1 sided fights is considered a stacked card these days. Enjoy the steady decline in ppv numbers because of your arrogance and hubris.

smth416 site profile image  

11/9/13 9:15 AM by smth416

Don't be retarded Dana. Your ratings suck and your baseline for ppv buys is down massively. There is no ppv the ufc can make right now that is getting near 1.5 million buys.

J_Swift site profile image  

11/9/13 7:56 AM by J_Swift

dfw jr. is fucking delusional. Fuck you too goof.